Direct mail operates on economies of scale. While your total investment increases with volume, your cost per piece drops drastically.
| Size | Quantity | Price Per Piece | Total Est. Cost |
|---|---|---|---|
| Micro | 200 | $1.20 | $240.90 |
| Small | 1,000 | 58¢ | $582.00 |
| Medium (Best Value) | 10,000 | 39¢ | $3,870.00 |
| Size | Quantity | Price Per Piece | Total Est. Cost |
|---|---|---|---|
| Micro | 200 | $2.20 | $440.00 |
| Small | 1,000 | $1.16 | $1,155.00 |
| Volume (Best Value) | 10,000 | 80¢ | $8,030.00 |
Canada Post offers three Direct Mail Marketing products. These are known as their Smartmail Marketing Solutions. You pay this postage for each piece of mail you want to deliver.
Additional costs from Canada Post may include data, visualization, advanced campaign support, or special fees for larger/overweight items, or unique handling scenarios.
The estimate includes postage, design edits, printing, mail preparation, and transportation costs.
The calculator supports campaigns targeting up to 100,000 households. For larger campaigns, contact PostNow directly for custom quotes.
Yes, sending to larger audiences can reduce the cost per piece. Additionally, eligible advertisers may qualify for Canada Post Contract Rates, which offer further discounts.
Costs depend on the type of mail (Neighbourhood, Personalized, or Postal Code Targeting), the number of households, and additional services like design and print.
The Campaign Cost Calculator allows you to quickly estimate the cost of a direct mail campaign by entering the number of households you want to reach and selecting your desired mail type.
