Smartmail Marketing Campaigns: Personalized, Postal Code Targeting, And Neighbourhood Mail | PostNow
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Build Smartmail Marketing Campaigns with PostNow

Use PostNow's online Smartmail Marketing tools to create direct mail campaigns that connect, captivate and convert consumers into customers.

Connect with your ideal audience

Target ideal consumers by delivering your message directly to their door.

Captivate with a unique experience

Deliver a memorable message that captures the attention of your audience.

Convert attention into action

Implement an integrated campaign to motivate consumers to take action.

Three Types of Smartmail Marketing Direct Mail Campaigns

PostNow is an Expert Smartmail Marketing Partner with exclusive access to Canada Post data and targeting tools. Create and deliver any type of direct mail campaign with the help of our insightful data, professional design team and full print capabilities (digital, offset and web).

Personalized Mail Campaigns

Did you know that 87% of Canadians open addressed mail?* Find out how Personalized Mail can help you acquire new customers, deepen connections with existing ones and build customer loyalty.
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Postal Code Targeting Campaigns

Postal Code Targeting allows marketers to reach all the addresses within a single postal code while suppressing existing contacts. This makes it the ideal solution for customer acquisition.
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Neighbourhood Mail Campaigns

Neighbourhood Mail is a great awareness and acquisition tool. Use this type of direct mail to reach all the addresses on a specific postal walk, including homes, apartments, businesses and farms.
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Your 1-Stop Small Business Smartmail Marketing Company

PostNow is the go-to direct mail company for small businesses in Canada. From campaign targeting and design to printing and delivery, we do it all.

DIY Direct Mail Platform for SMBs

Create an effective, high-quality direct mail campaign at the touch of a button.

Online Audience Manager

Manage your custom audience online any time, day or night.

Postal Code Data Audience Builder

Find your ideal audience in seconds with Canada’s 1st online audience builder.

100s of Design Templates

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Campaign Account Managers

Harness the full power of direct mail with the help of your dedicated account manager.

Instant Cost Calculator

Don’t wait weeks for pricing. Determine the cost of your campaign instantly.

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Why Smartmail Marketing Works

Smartmail Marketing is the most effective way to interact with your ideal audience and convert them to customers. Here’s why.

92% of Canadians read direct mail.

Your message won’t go unnoticed with an open rate this high.

Customers take action when they receive direct mail.

According to Canada Post, 88% of direct mail recipients take action.

Direct mail improves other marketing efforts.

You'll increase conversions and optimize ROI with an integrated campaign.

Direct mail converts consumers to customers.

More than half of all consumers are converted to customers after receiving direct mail.

Campaigns reach every mailbox in Canada.

With the highest deliverability across Canada, direct mail leaves no market untapped.

You can target consumers similar to your top customers.

Using PostNow’s innovative audience tools, you can find and reach consumers who resemble your best customers.

Smartmail Marketing Resources

What are Canada Post transportation fees?

Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not inducted into the exact depot(s) closest to your delivery neighbourhoods.

In other words, unless you are willing to drive your campaign mail pieces to a specific dropoff depot or depots for larger campaigns, you are covering the cost for Canada Post to distribute your campaign to the appropriate depots for final sorting/delivery.

This transportation fee is often why you will see a published Neighbourhood Mail rate of $0.18 / piece, but the final price is $0.192 when working with a mail house or Canada Post directly.

At PostNow we include the transportation fee in all campaigns automatically.

How much is Canada Post flyer delivery?

Flyer delivery falls under Canada Post Neighbourhood Mail. This is unaddressed ad mail and would cost $0.192 per piece, including transportation costs from Canada Post if it is under 6 x 12 x 1″ and <50g. Larger flyers, including magazine-style flyers like the Ikea Idea Books, are subject to higher rates.

A “Specified Delivery Start Date” can be added as a campaign option for an extra $0.01 / per piece. This guarantees that your flyer will not be delivered before a set date and is a great way to ensure you time your flyers for a specific sale/promotion.

Download the Neighbourhood Mail price sheet for oversized flyer delivery pricing.


What costs are there with Direct Mail Advertising?

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

  • Planning & Design Costs (labour costs, asset licences, etc. )
  • Targeting/Data Costs (databases, licences, software, labour)
  • Production Costs (printing, folding, inserting, bundling, etc)
  • Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

What is the best value postcard size to send?

While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.

Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.

What is the minimum number of pieces I can send with PostNow?

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

Are there discounts on Neighbourhood Mail postage?

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

How to build a Neighbourhood Mail campaign?

  1. Create your free account at
  2. Your account will be verified and postage rates applied.
  3. Select Campaign Builder located under the SmartMail tab in the main menu.
  4. Name your campaign and select type of campaign (neighbourhood mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
  5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
  6. Select your campaign format – choose from postcards, letters, invitations, and more.
  7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
  8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
    policy for this campaign.
  9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
    days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
    **At any time during this process there is a Campaign Summary button located on the bottom right of
    the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

How much does Neighbourhood Mail cost?

Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.

Current Neighbourhood Mail postage rates for 2023 are $0.188, including transportation fees ($0.015/piece).

Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).

*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

How much does an audience cost?

Prices for a Direct Mail audience start at “free” and increase based on the dataset being accessed. Standard options for each mail type are listed below. More advanced data sets can be accessed from 3rd party providers like Environics.

Neighbourhood Mail Audience Options:

  • Canada Post Precision Targeter – free to use. Includes neighbourhood targeting based on combinations of up-to 3 demographic filters.

Personalized Mail Audience Options:

  • Use your own data – free. This includes PostNow doing basic cleaning of your data and running it through the National Change of Address (NCOA) to identify any bad records.
  • Canada Post Postal Code Name/Addresses – from $0.15/record. Use 6-digit postal codes to target all households within. Includes names and address data that can be printed by an Expert Partner. Not available for any other use.

Postal Code Targeting Audience Options:

  • Canada Post Postal Code Data. Included in postage. Use 6-digital postal codes to target all households within. A suppression list can be provided to remove existing customers from the final data.  Data includes address only, no names.

Is Personalized Mail the same as Smartmail Marketing?

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ for more info on other smartmail marketing direct mail campaigns that we offer.

Are there discounts on Personalized Mail postage?

Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

Personalized Mail Guidelines

Here are a few guidelines if you’re considering using Personalized Mail:

  • There must be intent behind your campaign to promote a product, service, program, or event
  • Mail piece requires a 2″x4″ area for addressing and indicia purposes
  • The indicia can be customized but must be placed above and to the right of addressing
  • Minimum quantity of pieces: 150
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