Neighbourhood Direct Mail Campaigns: Engage, Connect, And Generate Mass Awareness | PostNow
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Build Neighbourhood Mail Campaigns Online

Generate mass awareness or stay in touch with your current customers using Neighbourhood Mail Campaigns. Target specific neighbourhoods, regions, or all of Canada with personally addressed direct mail.

Create mass awareness

Deliver your message to mailboxes across Canada.

Connect with your ideal audience

Use Neighbourhood Mail targeting tools to reach specific consumers.

Retain existing customers

Develop and deliver tailored messaging to help maintain strong relationships.

Build Awareness & Acquire New Customers

88% of Canadians interact with a business after receiving direct mail.* Use Neighbourhood Mail to connect with consumers who are most likely to benefit from your products and services.

Highlight current promotions

Identify and target specific neighbourhoods where households will engage with your promos and deals.

Promote new products & services

Target ideal consumers with direct mail that shows how your new products and services can fulfill their needs.

Encourage loyalty & referrals

Keep in touch with current customers and make yourself the talk of the town.

Deliver added value through personalization

Provide your top customers with personalized messaging and unique offers.

Calculate The Cost For Your Campaign

Please enter a number from 150 to 100000.

Create Your Free Account on PostNow

Let's Get Started

How-To Video Walkthroughs

Watch a short video demo on how to build a new audience and use an existing audience for Neighbourhood Mail.
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Build a Neighbourhood Mail Campaign in 4 Easy Steps

Developing and delivering an effective Neighbourhood Mail Campaign wasn’t always this easy. Thanks to PostNow, finding and targeting ideal neighbourhoods based on behavioural and demographic data is simple.

1. Choose your delivery date.

Select the earliest date you want your campaign delivered to Canada Post. Expected in-home arrival dates will be provided by your account manager.

2. Set your audience.

Build a new demographic target audience with the help of Canada Post’s Precision Targeter. Or select an audience you previously created.
NM Audience Builder

3. Select & customize your direct mail design.

Choose a mail format (postcard, letter in envelope, etc.) then select a template or upload your own design. Additional design modifications can be made upon request.

4. Pay online.

Confirm your campaign and pay directly online using PostNow’s secure portal.

We handle everything else - print, data cleaning, mail prep and delivery to Canada Post.

We will take care of everything else so you can focus on running your business.

Target Any Neighbourhood in Canada

Neighbourhood Mail offers the lowest cost per delivery. With an average of 500 households per "neighbourhood walk", PostNow lets you reach more potential customers for less.

Perfect for branding campaigns.

Is your brand the new kid in town? Neighbourhood Mail is the perfect tool for successful branding. With the ability to target a mass audience based on specific demographic and geographic traits, your message will be delivered to the most valuable mailboxes. This means more conversions and a better return on your investment.

Common Questions About Neighbourhood Mail & Resources

Some of the most common questions when it comes to Neighbourhood Mail and top resources to educate you on all things Direct Mail.

What is Neighbourhood Mail?

Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.

Formerly known as Unaddressed Ad Mail, Canada Post renamed Neighbourhood Mail when they introduced their updated suite of direct mail solutions for Canadian businesses under the Smartmail Marketing banner.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

Is Neighbourhood Mail the same as Smartmail Marketing?

Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.

 

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.

Are there discounts on Neighbourhood mail postage?

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

Can you measure Neighbourhood Mail?

The success of a neighbourhood mail campaign can be measured through various ways such as:

  • Call tracking
  • Dynamic QR codes
  • Discount codes
  • pURLs

What is Neighbourhood Mail best for?

New to Neighbourhood Mail? Using NM is best when you want to:

  • Build mass awareness for your brand/product/service
  • Connect with specific neighbourhoods, regions, or consumers
  • Retain your current customer base

You can use Neighbourhood mail to effectively highlight your current promotional offers, promote new products, services, or business openings, and to keep in touch with your current customers to encourage loyalty and referrals.

Neighbourhood Mail best practices?

Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?

To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer. 

Invest and commit to a long-term marketing plan for a higher ROI.

 

How to build a Neighbourhood Mail campaign?

  1. Create your free account at postnow.ca
  2. Your account will be verified and postage rates applied.
  3. Select Campaign Builder located under the SmartMail tab in the main menu.
  4. Name your campaign and select type of campaign (neighbourhood mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
  5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
  6. Select your campaign format – choose from postcards, letters, invitations, and more.
  7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
  8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
    policy for this campaign.
  9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
    days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
    **At any time during this process there is a Campaign Summary button located on the bottom right of
    the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Neighbourhood Mail Guidelines?

Neighbourhood mail is the perfect direct mail campaign if you’re looking to build brand awareness or acquire new customers.

Did you know? 88% of Canadians interact with a business after receiving direct mail.*

Requirements for Neighbourhood mail:

  • Minimum size standards 11inches squared or 3″x4″
  • Minimum quantity: 150 pieces

 

How much does Neighbourhood Mail cost?

Neighourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.

Current Neighbourhood Mail postage rates for 2023 are $0.188, including transportation fees ($0.015/piece).

Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).

*If you are spending more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

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