Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.
See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.
Discounts are available. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend prior to awarding you a discount on postage. There are various tiers of discounts available. Please contact your Canada Post rep for more info.
An example of $10,000 would spend would be:
The success of a neighbourhood mail campaign can be measured through various ways such as:
New to Neighbourhood Mail? Using NM is best when you want to:
You can use Neighbourhood mail to effectively highlight your current promotional offers, promote new products, services, or business openings, and to keep in touch with your current customers to encourage loyalty and referrals.
Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?
To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer.
Invest and commit to a long-term marketing plan for a higher ROI.
Neighbourhood mail is the perfect direct mail campaign if you're looking to build brand awareness or acquire new customers.
Did you know? 88% of Canadians interact with a business after receiving direct mail.*
Requirements for Neighbourhood mail:
The price varies on the quantity and postage rate but you can purchase a neighbourhood mail campaign for as low as $195 CAD.
See: Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options