Build Your Next Direct Mail Campaign

Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.

Discounts are available. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend prior to awarding you a discount on postage. There are various tiers of discounts available. Please contact your Canada Post rep for more info.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

The success of a neighbourhood mail campaign can be measured through various ways such as:

• Call tracking
• Dynamic QR codes
• Discount codes
• pURLs

New to Neighbourhood Mail? Using NM is best when you want to:

• Build mass awareness for your brand/product/service
• Connect with specific neighbourhoods, regions, or consumers
• Retain your current customer base

You can use Neighbourhood mail to effectively highlight your current promotional offers, promote new products, services, or business openings, and to keep in touch with your current customers to encourage loyalty and referrals.

Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?

To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer. 

Invest and commit to a long-term marketing plan for a higher ROI.

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (neighbourhood mail). Select the date you'd like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format - choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Neighbourhood mail is the perfect direct mail campaign if you're looking to build brand awareness or acquire new customers.

Did you know? 88% of Canadians interact with a business after receiving direct mail.*

Requirements for Neighbourhood mail:

• Minimum size standards 11inches squared or 3"x4"
• Minimum quantity: 150 pieces

The price varies on the quantity and postage rate but you can purchase a neighbourhood mail campaign for as low as $195 CAD.

See: Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options