Good data is the backbone of a successful direct mail campaign.
Unfortunately, in the past, access to good data was hard to come by for small businesses in Canada.
Quality data and data work completed by a MailHouse was extremely expensive. Even if a small business could afford it, very few MailHouses were willing to take on small campaigns (under 1000 records).
For small businesses that wanted to use Postal Code Targeting, the turnover time for data was also not ideal. Although it was possible to run a PCT campaign with as little as 100 addresses, the time it took to gather this info was much too long - 2 to 3 days to acquire household counts and another 2 to 3 days if any changes were required.
Overall, the added cost, time and complexity of creating a custom audience made direct mail a poor option for Canadian small businesses. Until Now!
Designed with small businesses in mind, PostNow makes direct mail easy.
Get household counts for a single, or group of postal codes in seconds. Receive instant price quotes so you can closely manage your budget. These impressive benefits, combined with our campaign planning, creation and tracking tools, make PostNow the best option for effective direct mail campaigns.
PostNow lets you combine your customers’ 6-digit postal codes with Canada Post data to target direct neighbours. Reach hyper-defined areas and optimize your acquisition efforts with the help of this exclusive data.
Postal code data is available for both Personalized Mail and Postal Code Targeting campaigns.
Building a postal code audience with PostNow
PostNow is revolutionizing the way small businesses send direct mail.
If you’re new to direct mail, you’ll love our simple, step-by-step process. If you’re an expert, our flexible tools and your dedicated account manager will help you create an effective campaign.
With the ability to save and reuse campaigns (at no additional cost) and view pricing instantly, direct mail has never been easier or more cost-effective.
Postal Code Targeting is a gamechanger for B2B businesses.
Our powerful, yet simple, tools make planning and sending B2B direct mail campaigns simple. Target the right businesses, see instant pricing, and confirm your campaign at the touch of a button.
With access to valuable postal code data, you can create hyper-targeted B2B campaigns that convert.
Only Neighbourhood Mail.
We provide the audience ID so you can use it in the future, even with a different Canada Post Expert Partner.
We provide Name & Address data from Canada Post. You can build and use an audience from $0.15/record. A minimum $50 fee applies to the first time you use your audience. Once your audience is built, you can also save it for future campaigns at no additional cost.
Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer or desired geographic target area.
Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer, desired geographic target area or demographics.