Frequently Asked Questions

We provide Name & Address data from Canada Post. You can build and use an audience from $0.15/record. A minimum $50 fee applies to the first time you use your audience. Once your audience is built, you can also save it for future campaigns at no additional cost.

Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer or desired geographic target area.

Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer, desired geographic target area or demographics.

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (neighbourhood mail). Select the date you'd like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format - choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

The price varies on the quantity and postage rate but you can purchase a neighbourhood mail campaign for as low as $195 CAD.

See: Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.

Here are a few guidelines if you're considering using Personalized Mail:

• There must be intent behind your campaign to promote a product, service, program, or event
• Mail piece requires a 2"x4" area for addressing and indicia purposes
• The indicia can be customized but must be placed above and to the right of addressing
• Minimum quantity of pieces: 150

Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.

See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.

Direct Mail Marketing Expert Partners are top mailhouses that work directly with Canada Post. These expert partners are able to provide assistance in all three categories: physicality, data, and connectivity, and help manage the execution of Smartmail Marketing. They provide you with in-depth knowledge of direct mail marketing and provide you with campaign expertise from start to finish.

Fast. Effective. Affordable.

Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We've put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.

We pre-authorize your credit card for the campaign total in order to confirm your campaign. Your payment is then processed before your campaign goes to print, but not before your design, data & quantity are finalized.

Direct Mail Marketing Expert Partners are top mailhouses that work directly with Canada Post. These expert partners are able to provide assistance in all three categories: physicality, data, and connectivity, and help manage the execution of Smartmail Marketing. They provide you with in-depth knowledge of direct mail marketing and provide you with campaign expertise from start to finish.

Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer, desired geographic target area or demographics.

Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses.

Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.

Discounts are available. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend prior to awarding you a discount on postage. There are various tiers of discounts available. Please contact your Canada Post rep for more info.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

The success of a neighbourhood mail campaign can be measured through various ways such as:

• Call tracking
• Dynamic QR codes
• Discount codes
• pURLs

New to Neighbourhood Mail? Using NM is best when you want to:

• Build mass awareness for your brand/product/service
• Connect with specific neighbourhoods, regions, or consumers
• Retain your current customer base

You can use Neighbourhood mail to effectively highlight your current promotional offers, promote new products, services, or business openings, and to keep in touch with your current customers to encourage loyalty and referrals.

Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?

To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer. 

Invest and commit to a long-term marketing plan for a higher ROI.

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (neighbourhood mail). Select the date you'd like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format - choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Neighbourhood mail is the perfect direct mail campaign if you're looking to build brand awareness or acquire new customers.

Did you know? 88% of Canadians interact with a business after receiving direct mail.*

Requirements for Neighbourhood mail:

• Minimum size standards 11inches squared or 3"x4"
• Minimum quantity: 150 pieces

The price varies on the quantity and postage rate but you can purchase a neighbourhood mail campaign for as low as $195 CAD.

See: Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.

Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend prior to awarding you a discount on postage.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

Email Marketing vs Direct Mail: What’s the Difference and Which is Better for Your Business?

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (personalized mail). Select the date you'd like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format - choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Here are a few guidelines if you're considering using Personalized Mail:

• There must be intent behind your campaign to promote a product, service, program, or event
• Mail piece requires a 2"x4" area for addressing and indicia purposes
• The indicia can be customized but must be placed above and to the right of addressing
• Minimum quantity of pieces: 150

Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.

See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.

Considering PCT? Here are a few guidelines to consider before starting  your Postal Code Targeting campaign:

• PCT is a great way to connect with ideal prospects or gain new customers
• Allows small businesses to reach every address in a single postal code
• Must include a quiet zone around the address block and no text or graphics within a 5mm parameter
• Minimum quantity of pieces for campaign: 150

When considering direct mail marketing, here are few tips that can help you elevate your campaign:

• Avoid Clutter
• Include a strong CTA (call-to-action)
• Use simple yet bold visuals
• Integrate campaign tracking tools such as call call tracking, pURLs, dynamic QR codes, or unique discount codes to help track the success of your campaign

There are also 3 components your that every successful direct mail campaign includes:

1. Defining the right audience
2. A high-value or relevant offer for your audience
3. Compelling and well-branded design

We provide Name & Address data from Canada Post. You can build and use an audience from $0.15/record. A minimum $50 fee applies to the first time you use your audience. Once your audience is built, you can also save it for future campaigns at no additional cost.

Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer or desired geographic target area.

Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses.