Personalized Direct Mail Marketing: Boost Engagement With Custom Postcards & Targeted Campaigns | PostNow
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Build Personalized Mail Campaigns Online

Retain your best customers and build relationships with new consumers through one-to-one engagement. Target individual dwellings with Personalized Mail that includes names and addresses.

Build customer loyalty

Use your existing contact list to reach out to your top customers with unique messaging.

Acquire new customers

Rent a list from Canada Post to reach a new pool of qualified prospects.

Deliver a tailored message

Create a tailored message and deliver it to specific names and addresses.

Drive Customer Motivation & Action

86% of Canadians open the direct mail they receive and more than half make a purchase as a result.* This makes Personalized Mail one of the most effective ways to incite action among a target audience.

Promote products, services, programs or events

Capture the attention of consumers at the perfect point in the buying cycle to convert interest into action.

Provide long-term customer value with personalization

Keep in touch with your best customers using direct mail that integrates detailed personalizations or offers.

Encourage loyalty & referrals

Follow up with current customers to maintain long-standing and mutually beneficial relationships.

Solicit donations & contributions to your cause

Get your message in front of the people who are most likely to resonate with it.

Brands We Work With

Calculate The Cost For Your Campaign

Please enter a number from 150 to 100000.

Create Your Free Account on PostNow

Let's Get Started

How-To Video Walkthroughs

Watch a short video demo on how to build a new audience and use an existing audience for Personalized Mail.
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Build a Personalized Mail Campaign in 3 Easy Steps

In the past, creating and sending Personalized Mail was a complicated and daunting task for Canadian small businesses. Now, with the help of PostNow's powerful online builder, direct mail is easy. Use our Campaign Builder to create your Personalized Mail campaign in 3 simple steps.

1. Select your campaign date.

Select the earliest available date you want your campaign to be delivered to Canada Post. Your account manager will discuss expected in-home dates with you based on delivery standards.

2. Specify who you are sending your campaign to.

Send Personalized Mail to your existing customer database, a previously built audience, or build a new custom audience with the help of our address targeting tools. Audiences can be built for free. Data usage costs will be presented as you create your campaign.

3. Select your design preferences.

Choose which mail format you would like to send (postcard, letter and envelope, etc.). Then, select a direct mail template or upload your own. With more than 100 professionally designed templates for real estate, automotive, retail and more, there’s something for everyone. Design changes can also be requested.

We handle everything else - print, data cleaning, mail prep and delivery to Canada Post.

We will take care of everything else so you can focus on running your business.

Use Personalization to Increase Campaign Performance

Personalizing direct mail can help you maximize campaign performance and turn consumers into loyal customers.

Increase response rates

Increase your campaign response rate by 135% when you include a recipient’s name on direct mail.

Build brand loyalty

Boost brand loyalty by up to 28% when using a personalized communication strategy.

Boost sales

Motivate 91% of consumers to make a purchase by using personalized offers and suggestions.

Reduce customer acquisition costs

Reduce acquisition costs by up to 50% when you implement a Personalized Mail campaign.

Common Questions About Personalized Mail & Resources

Some of the most common questions when it comes to Personalized Mail and top resources to educate you on all things Direct Mail.

Is Personalized Mail the same as Smartmail Marketing?

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.

Personalized Mail best practices?

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.

Are there discounts on Personalized Mail postage?

Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend prior to awarding you a discount on postage.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

How to build a personalized mail campaign?

  1. Create your free account at postnow.ca
  2. Your account will be verified and postage rates applied.
  3. Select Campaign Builder located under the SmartMail tab in the main menu.
  4. Name your campaign and select type of campaign (personalized mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
  5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
  6. Select your campaign format – choose from postcards, letters, invitations, and more.
  7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
  8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
    policy for this campaign.
  9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
    days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
    **At any time during this process there is a Campaign Summary button located on the bottom right of
    the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Personalized Mail Guidelines

Here are a few guidelines if you’re considering using Personalized Mail:

  • There must be intent behind your campaign to promote a product, service, program, or event
  • Mail piece requires a 2″x4″ area for addressing and indicia purposes
  • The indicia can be customized but must be placed above and to the right of addressing
  • Minimum quantity of pieces: 150

How much does personalized mail cost?

Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.

 

See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.

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