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Canada Post has released its updated Direct Mail postage rates for 2025. These rates reflect annual adjustments to ensure the continued efficiency and quality of mail delivery services. Below are the latest Direct Mail pricing details, historical pricing data, and additional resources to help you effectively plan your Smartmail Marketing campaigns.
| Mail Type | Postage Rate | Transportation Fee | Total Cost |
|---|---|---|---|
| Neighbourhood Mail (Standard Size) | $0.184 | $0.013 | $0.197 |
| Neighbourhood Mail (Oversized) | $0.194 | $0.013 | $0.207 |
| Personalized Mail | $0.555 | N/A | $0.555 |
| Postal Code Targeting | $0.415 | N/A | $0.415 |
| Letter Mail (<30g) | $1.24* | N/A | $1.24 |
| Letter Mail (31-50g) | $1.75 | N/A | $1.75 |
*Standard Letter Mail rate for single stamps is $1.44.
Neighbourhood Mail is best suited for businesses seeking to reach a broad audience within specific areas. This type of mail can include flyers, coupons, and promotional materials delivered to every address in a chosen area. The goal is to build awareness and drive foot traffic or sales.
Neighbourhood Mail allows businesses to send unaddressed mail to residences, apartments, farms, or businesses across Canada. For items exceeding 50 grams, special approval and additional fees apply.
Want to save on your Direct Mail Marketing campaigns? All you need is a Canada Post contract agreement. PostNow can help you get a contract rate with Canada Post – contact our sales team for information.
Canada Post offers significant discounts (up to 40%) on Neighbourhood Mail for companies that are heavy mailers. Getting the largest discount requires massive commitments. But even a modest marketing commitment to Neighbourhood Mail can save you substantially (20%+).
The initial commitment required by Canada Post is that you will send 100,000 pieces or more within a year. If you plan to send this type of volume, it is worth getting a contract in place – you would save approx. $4,000 on those postcards!
What about the Canada Post Small Business Number? It is true that all small businesses can sign up for a modest 5% discount on Neighbourhood Mail. That works out to about $0.01 per postcard. If you have a
Personalized Mail is for campaigns targeting specific individuals with tailored messaging. This includes catalogues, newsletters, and personalized offers based on customer data. It’s a powerful tool for maintaining customer relationships and driving repeat business.
Personalized Mail is ideal for targeted marketing campaigns, allowing businesses to send addressed promotional materials to specific individuals.
Postal Code Targeting allows businesses to target specific neighbourhoods or demographic segments based on postal codes. This service is ideal for highly localized or niche marketing campaigns. Additional data and analysis can help refine the audience further.
This service enables precise marketing efforts targeting specific postal codes.
Below are the postage rates from previous years for key mailing services:
| Year | Neighbourhood Mail | Personalized Mail | Postal Code Targeting | Transportation Fee |
|---|---|---|---|---|
| 2024 | $0.192 | $0.538 | $0.413 | $0.012 |
| 2023 | $0.187 | $0.520 | $0.410 | $0.011 |
| 2022 | $0.182 | $0.505 | $0.408 | $0.010 |
| 2021 | $0.187 | $0.520 | $0.410 | $0.011 |
| 2020 | $0.182 | $0.505 | $0.408 | $0.010 |
| 2019 | – | – | – | – |
| 2018 | – | – | – | – |
| 2017 | – | – | – | – |
| 2016 | – | – | – | – |
Historical data is sourced from Canada Post’s official notices.
In 2025, Canada Post went ahead with a 25-cent increase in its public postage rate. This was done to better align with the rising costs of providing letter mail service to all Canadians.
With the new rate of $1.44 (the previous 2024 rate was $1.17), Canada Post expects to maintain its current level of service.
Latest Pricing Guide: Canada Post Consumer Pricing Jan 13., 2025
If you are looking for ways to save on the $1.44 rate, you can do that by purchasing books of stamps or buying in bulk. This will give you a postage rate of $1.24. We recommend buying discounted books from:
