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PostNow Platform Tools

Track Direct Mail With
Dynamic QR Codes.

Bridge the gap between print and digital. Generate dynamic QR codes, track scans in real-time, and update link destinations even after your campaign has been mailed.
Access QR Builder
Just Sold postcard with QR code
Canada Post Smartmail Marketing Expert Partner
How it works?

From Mailbox To Website In Three Steps

No app for your customers to download. They point their phone camera at your mailer and land on your page.
1

Create your code

Pick a destination like your listing, landing page or vCard, and generate a dynamic QR code in the builder.
2

Print it on your mailer

Add the code to postcards, flyers, letters or signage. Download it for any other print piece too.
3

Track and update

Watch scans come in by city and device, and change the destination anytime without reprinting.
Why Use Our Builder?

Advanced QR Code Features

Track and manage every scan. Our platform gives you the power to measure your offline marketing with online precision.

Real-Time Analytics

Track total scans, unique visitors, scan locations (cities/provinces), and device types the moment your mail hits the mailbox.

Editable Destinations

Link expired? Sold the property? Update the destination URL at any time without ever needing to reprint your postcards.

Campaign Organization

Organize your codes into folders. Keep track of "Just Sold" flyers vs. "Monthly Newsletters" to easily compare performance.

Custom Short Domains

Generate clean, shortened URLs alongside your QR code that look professional and are easy for recipients to manually type.

Get a free dynamic QR code

Put it on your next mailer, see every scan, and change where it points anytime, even after it’s printed.

Get my free QR code Free forever on the Free plan
Proven Use Cases

Common Ways to Use QR Codes for Marketing

From direct mail pieces to storefront windows, QR codes are the fastest way to drive offline prospects to your online funnels.

Direct Mail Marketing

Add codes to postcards, letters, and flyers to drive traffic to specific landing pages or squeeze pages.

Real Estate Signage

Place large QR codes on lawn signs to immediately route drive-by traffic to the property's 3D tour or listing page.

Product & Retail Promos

Include scan-to-claim discount codes on your Neighborhood Mail drops to track exact redemption rates by city.

Retail Packaging

Add dynamic codes to your packaging that route customers to setup instructions, warranties, or re-order pages.

Business Cards

Update your title, phone number, or company website dynamically without ever needing to throw away old cards.
Improved User Experience

Dynamic QR Codes are Just Better.

Stop wasting money on printed materials that become obsolete the second a URL breaks. PostNow only generates Dynamic codes, ensuring your physical marketing investments are protected.

Never Broken

Printed 10,000 flyers but typed the wrong link? Dynamic QR Codes are editable. Change where they do in seconds

Easier To Scan

Our Dynamic QR Codes can be printed smaller or scanned from further away. Phones detect them quicker.

Actionable Insights

Scans, devices and location data paint a picture of where your QR Codes drove engagement.

Instant Edits

Change where a QR Code is sending people instantly. Never fear an out-of-date QR Code again.
Flexible Packages

Choose the Right Plan for Your Campaigns

Start for free and scale up as your marketing efforts grow. Choose between Solo and Team plans.

Free

Try a dynamic code on your next mailer.

Free forever.

  • 1 Dynamic QR code
  • 10,000 Static QRs

Basic

One always-on code with full tracking.

Billed $60 annually

  • 1 Dynamic QR code
  • 1,000,000 Static QRs
  • 1 vCard
Most popular

Plus

Run a few campaigns side by side.

Billed $99 annually

  • 3 Dynamic QR codes
  • 100,000 Static QRs
  • 1 vCard

Premium

For frequent, high-volume mailers.

Billed $149 annually

  • 60 Dynamic QR codes
  • 100,000 Static QRs
  • 5 vCards
Create your free account
Why PostNow?

The #1 Rated Direct Mail Company in Canada

" Responsive to questions and offer great suggestions as well. "
— Shaun Walpole
" Top notch service and walk thru from the team at PostNow with incredible results. Can't thank them enough. "
— Ryan Van Horne
" We use PostNow for our Real Estate company. The staff are friendly and extremely supportive of all our questions. They take the time to walk you through the process for a super smooth transaction! "
— Whitney Hood
" Top notch customer support with our direct mailer postcards. PostNow helped identify a couple spelling and grammar mistakes in the postcard we provided for printing and fixed them for us. Quality of the postcard printing was top notch too. We will be back for more campaigns! "
— AG Property Services
Earn PostNow Rewards
Direct Mail works best when you connect frequently. We reward you for good marketing practices.
Save on repeat orders.
Join Rewards Program

Frequently Asked Questions

What is a Dynamic QR Code?

A Dynamic QR Code has a short redirection URL encoded in it. The information you’re trying to communicate isn’t encoded directly into the QR Code itself, like a Static QR Code. Instead, it redirects the user to the destination URL. This allows you to edit the destination link at any time, even after the code has been printed.

Can I track how many people scanned my mailer?

Yes! Our builder provides real-time analytics. You can see total scans, unique visitors, the geographic location of the scans, and what type of devices (iOS vs Android) were used to scan the code.

Is the QR Builder included in my PostNow account?

Yes. The Dynamic QR Code Builder is a tool fully integrated into the PostNow dashboard. You can generate and manage your codes alongside your direct mail campaigns directly from your account.

Can I download my QR code for other marketing?

Absolutely. You can export your generated QR codes in high-resolution formats (SVG, PNG, EPS) so you can use them on your direct mail campaigns, business cards, lawn signs, etc.

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