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Skip broker markups with end-to-end design, printing, and mail prep under one roof. Lower your cost-per-piece and scale seamlessly from local clinics to multi-region DSO drops.
Work directly with human strategists, never AI, to optimize your campaign strategy. Attract high-value, long-term patients for implants, aligners, and cosmetic dentistry.
Protect your brand identity across 1 to 500+ clinics with direct designer support. Launch localized, conversion-optimized layouts engineered to drive direct appointment bookings.
Eliminate wasted ad spend by cross-referencing your lists against NCOA, deceased, and opt-out registries—ensuring your mailers only land in active prospective patient mailboxes.
Reach newly relocated residents first. Layer income demographics and real-time new mover triggers to target high-intent households ready to select a primary dental provider.
Deploy call-tracking numbers and dynamic QR codes to measure campaign performance. Get transparent ROI metrics for a single practice or across your entire DSO portfolio.
Flyer delivery falls under Canada Post Neighbourhood Mail. Prices were updated for all flyer mailings as of 2026.
Neighbourhood Mail (also known as unaddressed ad mail) would cost $0.20 per piece, including transportation costs from Canada Post if it is under 6 x 12″ with a maximum thickness of 1 inch and a weight of <50g. Larger flyers, including magazine-style flyers like the Ikea Idea Books, are subject to “Oversized Neighbourhood Mail” rates.
Here’s how the standard $0.20 rate breaks down:
A “Specified Delivery Start Date” can be added as a campaign option for an extra $0.011 / per piece. This guarantees that your flyer will not be delivered before a set date and is a great way to ensure you time your flyers for a specific sale/promotion.
Download the 2026 Neighbourhood Mail price sheet for complete flyer delivery pricing.
Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not inducted into the exact depot(s) closest to your delivery neighbourhoods.
In other words, unless you are willing to drive your campaign mail pieces to a specific dropoff depot or depots for larger campaigns, you are covering the cost for Canada Post to distribute your campaign to the appropriate depots for final sorting/delivery.
This transportation fee is often why you will see a published Neighbourhood Mail rate of $0.187 / piece, but the final price is $0.20 when working with a mail house or Canada Post directly.
At PostNow we include the transportation fee in all campaigns automatically.
When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:
Final costs can be controlled with proper planning and targeting.
While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.
Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.
You can send as few as 150 pieces for any available direct mail campaign in PostNow.
Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.
An example of $10,000 would spend would be:
Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.
