Can I target different dwelling types?

When considering direct mail marketing, here are few tips that can help you elevate your campaign:

• Avoid Clutter
• Include a strong CTA (call-to-action)
• Use simple yet bold visuals
• Integrate campaign tracking tools such as call call tracking, pURLs, dynamic QR codes, or unique discount codes to help track the success of your campaign

There are also 3 components your that every successful direct mail campaign includes:

1. Defining the right audience
2. A high-value or relevant offer for your audience
3. Compelling and well-branded design

Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses.

Considering PCT? Here are a few guidelines to consider before starting  your Postal Code Targeting campaign:

• PCT is a great way to connect with ideal prospects or gain new customers
• Allows small businesses to reach every address in a single postal code
• Must include a quiet zone around the address block and no text or graphics within a 5mm parameter
• Minimum quantity of pieces for campaign: 150

We provide the audience ID so you can use it in the future, even with a different Canada Post Expert Partner.

Only Neighbourhood Mail.

Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer, desired geographic target area or demographics.