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Only Neighbourhood Mail.
We provide the audience ID so you can use it in the future, even with a different Canada Post Expert Partner.
Prices for a Direct Mail audience start at “free” and increase based on the dataset being accessed. Standard options for each mail type are listed below. More advanced data sets can be accessed from 3rd party providers like Environics.
Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer or desired geographic target area.
Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer, desired geographic target area or demographics.
Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not inducted into the exact depot(s) closest to your delivery neighbourhoods.
In other words, unless you are willing to drive your campaign mail pieces to a specific dropoff depot or depots for larger campaigns, you are covering the cost for Canada Post to distribute your campaign to the appropriate depots for final sorting/delivery.
This transportation fee is often why you will see a published Neighbourhood Mail rate of $0.18 / piece, but the final price is $0.192 when working with a mail house or Canada Post directly.
At PostNow we include the transportation fee in all campaigns automatically.
Flyer delivery falls under Canada Post Neighbourhood Mail. This is unaddressed ad mail and would cost $0.192 per piece, including transportation costs from Canada Post if it is under 6 x 12 x 1″ and <50g. Larger flyers, including magazine-style flyers like the Ikea Idea Books, are subject to higher rates.
A “Specified Delivery Start Date” can be added as a campaign option for an extra $0.01 / per piece. This guarantees that your flyer will not be delivered before a set date and is a great way to ensure you time your flyers for a specific sale/promotion.
Download the Neighbourhood Mail price sheet for oversized flyer delivery pricing.
When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:
Final costs can be controlled with proper planning and targeting.
While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.
Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.
You can send as few as 150 pieces for any available direct mail campaign in PostNow.
Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.
An example of $10,000 would spend would be:
Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.
Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.
Current Neighbourhood Mail postage rates for 2023 are $0.188, including transportation fees ($0.015/piece).
Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).
*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.
For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.
Prices for a Direct Mail audience start at “free” and increase based on the dataset being accessed. Standard options for each mail type are listed below. More advanced data sets can be accessed from 3rd party providers like Environics.
Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.
See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.
Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.
An example of $10,000 would spend would be:
There are various tiers of discounts available. Please contact your Canada Post rep for more info.
Here are a few guidelines if you’re considering using Personalized Mail:
Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.
See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.
Fast. Effective. Affordable.
Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.
You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.
Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.
NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.
We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.
You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.
You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).
We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.
Yes! If you already have a direct mail campaign design done, we will print it for you after you upload and complete your campaign order. Files should be packaged as print-ready PDFs or you can upload your AI, PSD, INDD, or other design format directly. Max file-size upload is 64MB.
If there are any issues with the print files, we will help you correct them or provide specific file specifications to you and your designer.
PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.
While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.
We get it! Online ordering might not be your thing. We’re always available to help during the business day.
We do our best to respond to all business support issues within 1-business day. Usually, we’re even quicker.
From order to delivery can be as quick as eight business days for a Neighbourhood Mail campaign.
Once your campaign is inducted to a Canada Post facility, you can expect your campaign to be delivered based on the current Smartmail Marketing delivery standards. This information is found on pages 3-5 here – Canada Post Smartmail Marketing Delivery Standards.
Due to the complexity of determining when your campaign can reach homes, please feel free to contact our team for more details on your particular campaign.
The induction date is the date that PostNow delivers your campaign to a Canada Post sorting facility. After we induct your campaign, the delivery time to your audience will depend on the Canada Post Smartmail Marketing delivery standards.
Please contact us for information on delivery standards for your specific mail type and location.
You can send as few as 150 pieces for any available direct mail campaign in PostNow.
To get help with your order from PostNow, you can contact their team via email at contact@postnow.ca or by calling 1-866-482-2412. Their office support hours are Monday to Friday from 7 AM to 5 PM MST. Alternatively, you can use their live chat feature to get a quicker response. For more details, visit their Contact Us page.
We pre-authorize your credit card for the campaign total in order to confirm your campaign. Your payment is then processed before your campaign goes to print, but not before your design, data & quantity are finalized.
The frequency depends on your goals and the specific service you’re using. For general brand awareness, you might opt for regular Neighbourhood Mail Marketing. If you have a specific property listing or event, Precision Targeting can be used to reach a more defined audience. It’s essential to balance frequency with relevance to ensure your campaigns remain effective and don’t overwhelm recipients.
Personalized Mailing by PostNow allows small business owners and realtors to tailor their messages to specific recipients. By addressing potential clients by name and providing offers or information tailored to their needs, you increase the chances of engagement, building trust and fostering stronger client relationships.
Precision Targeting leverages Canada Post’s extensive data combined with PostNow’s expertise to pinpoint the most relevant audience for your mail campaigns. For realtors, this means your mailers are sent to potential clients who are more likely to be interested in buying or selling properties, optimizing your marketing spend and increasing ROI.
Neighbourhood Mail Marketing by PostNow is a service that targets specific neighbourhoods or areas, ensuring that your promotional materials reach households that are most relevant to your listings. For realtors, this means increased visibility in areas where you have properties, leading to higher chances of engagement and sales.
Yes, direct mail marketing remains effective even in the digital age. While online marketing channels are prevalent, direct mail can stand out due to its tangible nature. It can reach specific demographics, especially those who may not be as active online. When combined with digital strategies, direct mail can amplify a campaign’s effectiveness.
Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.
Formerly known as Unaddressed Ad Mail, Canada Post renamed Neighbourhood Mail when they introduced their updated suite of direct mail solutions for Canadian businesses under the Smartmail Marketing banner.
For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.
Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.
See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.
Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.
An example of $10,000 would spend would be:
Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.
The success of a neighbourhood mail campaign can be measured through various ways such as:
New to Neighbourhood Mail? Using NM is best when you want to:
You can use Neighbourhood mail to effectively highlight your current promotional offers, promote new products, services, or business openings, and to keep in touch with your current customers to encourage loyalty and referrals.
Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?
To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer.
Invest and commit to a long-term marketing plan for a higher ROI.
Neighbourhood mail is the perfect direct mail campaign if you’re looking to build brand awareness or acquire new customers.
Did you know? 88% of Canadians interact with a business after receiving direct mail.*
Requirements for Neighbourhood mail:
Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.
Current Neighbourhood Mail postage rates for 2023 are $0.188, including transportation fees ($0.015/piece).
Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).
*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.
For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.
Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.
See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.
Why Personalized Mail?
Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.
Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.
Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.
An example of $10,000 would spend would be:
There are various tiers of discounts available. Please contact your Canada Post rep for more info.
Yes, you can measure the effectiveness of Personalized Mail. Metrics such as response rates, conversion rates, and customer engagement can be tracked to evaluate the success of your campaign. For detailed insights, integrating personalized mail with digital tracking tools can provide comprehensive data on campaign performance.
For more details, please visit Email Marketing vs Direct Mail: What’s the Difference and Which is Better for Your Business?
Here are a few guidelines if you’re considering using Personalized Mail:
Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.
See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.
Considering PCT? Here are a few guidelines to consider before starting your Postal Code Targeting campaign:
When considering direct mail marketing, here are few tips that can help you elevate your campaign:
There are also 3 components your that every successful direct mail campaign includes:
Prices for a Direct Mail audience start at “free” and increase based on the dataset being accessed. Standard options for each mail type are listed below. More advanced data sets can be accessed from 3rd party providers like Environics.
Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer or desired geographic target area.
Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses.
If you already had an account on PostNow (from the Husky/Co-op switchover) you may not have had the association and ID added to your account. Please contact us and provide the appropriate information for us to update your account
Live chat or a phone call is the fastest way to update this. You can use the contact form to send us the info outside of office hours.
If you receive too many emails from the system, it’s likely because of how many locations you have to manage. Each enrolled location and each order (POP Kits or Call to Oder items) will generate an email.
We recommend creating a filter/rule to send these emails to a folder automatically when you receive them. All email are sent from coop@postnow.ca.
Your email platform will determine the process you need to take. Here are the instructions to do it with Outlook and Gmail:
Yes, you can order all your Call To Order items to a single location to distribute as you please. Or, place orders at several locations; it’s all up to you. This will save you shipping vs. sending to each location.
Simply place the CTO order for the location to which the items are to be shipped and CO-OP and it’s partner will take care of it for you.
Hmm, looks like this content is not available to you.
Nope! Our solution is contract-free and you can order as many or as little campaigns you’d like a year. But remember, more campaigns you send to your target audience = better response rates. FREQUENCY MATTERS!
If your head office has supplied you with a promo code to use for your direct mail campaign purchase, it will automatically be applied to your account and will be reflected in the purchase price at the time of checkout.
To get help with your order from PostNow, you can contact their team via email at contact@postnow.ca or by calling 1-866-482-2412. Their office support hours are Monday to Friday from 7 AM to 5 PM MST. Alternatively, you can use their live chat feature to get a quicker response. For more details, visit their Contact Us page.
Unfortunately, no. All Enterprise design templates must be approved and provided by head office.
Yes! You can make design edits to your template. Your marketing team has provided us with approved editable fields within the design templates and those areas can be customized for your campaign.
We’ll verify your postage rate and automatically add it to your account during our account set-up. The postage rate based on your contract ID with Canada Post.
Your parent/head organization controls what templates are available for you to choose from. We have worked with the marketing department to ensure that we know which parts can be edited and with what type of changes. Any template uploaded that does not meet the standards of the organization will be reviewed and need to be signed off on by the head marketing department of your organization.
We offer support a few different ways.
You can also use the site resources to find demos or instructions on how to use the PostNow system including ordering, proofing and audience building.
