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How does PostNow work?

We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.

  1. Build your direct mail campaign
  2. Pay for your campaign (print, data & postage fees all included)
  3. Request design changes
  4. Approve your campaign design & data/audience target
  5. Sit back and relax

More FAQ Archives

What is the typical turnaround time for campaigns to be printed and delivered?

  • Turnaround times vary but generally range from 7-14 business days from order confirmation to delivery.

How do I use Canada Post’s Precision Targeter with PostNow?

  • Precision Targeter is integrated with PostNow. Input your desired audience criteria, and the tool will suggest optimal routes or postal codes.
  • More details are available on Canada Post’s Precision Targeter.

What is the NCOA database?

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.

Can I save or reuse audience lists for future campaigns?

  • Yes, you can save audience selections as templates for future use, streamlining recurring campaigns.

What factors affect the total price of a campaign?

  • Mail type (Personalized, Neighbourhood, etc.).
  • Print and design costs.
  • Volume of mail pieces.
  • Delivery location and targeting complexity.
  • Refer to Direct Mail Costs for more information.

What campaign size formats do you offer?

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

  • Postcards
    • 5.5 x 8.5″
    • 6 x 12″
  • Letters
    • 8.5 x 11″ in an envelope
    • 8.5 x 14″ in an envelope
  • Folder Cards
    • 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.

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