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Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not inducted into the exact depot(s) closest to your delivery neighbourhoods.

In other words, unless you are willing to drive your campaign mail pieces to a specific dropoff depot or depots for larger campaigns, you are covering the cost for Canada Post to distribute your campaign to the appropriate depots for final sorting/delivery.

This transportation fee is often why you will see a published Neighbourhood Mail rate of $0.18 / piece, but the final price is $0.192 when working with a mail house or Canada Post directly.

At PostNow we include the transportation fee in all campaigns automatically.

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

• Planning & Design Costs (labour costs, asset licences, etc. )
• Targeting/Data Costs (databases, licences, software, labour)
• Production Costs (printing, folding, inserting, bundling, etc)
• Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.

Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.

The frequency depends on your goals and the specific service you’re using. For general brand awareness, you might opt for regular Neighbourhood Mail Marketing. If you have a specific property listing or event, Precision Targeting can be used to reach a more defined audience. It’s essential to balance frequency with relevance to ensure your campaigns remain effective and don’t overwhelm recipients.

Personalized Mailing by PostNow allows small business owners and realtors to tailor their messages to specific recipients. By addressing potential clients by name and providing offers or information tailored to their needs, you increase the chances of engagement, building trust and fostering stronger client relationships.

Precision Targeting leverages Canada Post’s extensive data combined with PostNow’s expertise to pinpoint the most relevant audience for your mail campaigns. For realtors, this means your mailers are sent to potential clients who are more likely to be interested in buying or selling properties, optimizing your marketing spend and increasing ROI.

Neighbourhood Mail Marketing by PostNow is a service that targets specific neighbourhoods or areas, ensuring that your promotional materials reach households that are most relevant to your listings. For realtors, this means increased visibility in areas where you have properties, leading to higher chances of engagement and sales.

Yes, direct mail marketing remains effective even in the digital age. While online marketing channels are prevalent, direct mail can stand out due to its tangible nature. It can reach specific demographics, especially those who may not be as active online. When combined with digital strategies, direct mail can amplify a campaign’s effectiveness.

Direct mail campaigns sent through PostNow are 100% environmentally sustainable.

We offset all of our carbon and continue to improve our daily operations to reduce our environmental impact.

Full information is available on direct mail’s sustainability from the Sustainable Mail Group.

Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.

Formerly known as Unaddressed Ad Mail, Canada Post renamed Neighbourhood Mail when they introduced their updated suite of direct mail solutions for Canadian businesses under the Smartmail Marketing banner.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

We print your campaign at our Western or Eastern print facilities. All mail campaigns are printed and prepped at the same location to save time and production cost. Savings are passed on to our customers to keep our campaign costs as low as possible.