Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

An indicia is an imprint directly printed on each mail piece, found on the upper right corner from the addressing block and takes the place of a postage stamp. Using an indicia signifies that the postage has been pre-paid and typically most mailhouses have the permit to imprint indicias instead of using physical mail stamps.

Did you know? Indicias for personalized mail can be customized and branded for your business. Contact us to find out more about how we can help personalize your indicia for your next Personalized direct mail campaign!

Yes, you can measure the effectiveness of Personalized Mail. Metrics such as response rates, conversion rates, and customer engagement can be tracked to evaluate the success of your campaign. For detailed insights, integrating personalized mail with digital tracking tools can provide comprehensive data on campaign performance.

For more details, please visit Email Marketing vs Direct Mail: What’s the Difference and Which is Better for Your Business?

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (personalized mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format – choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Here are a few guidelines if you’re considering using Personalized Mail:

• There must be intent behind your campaign to promote a product, service, program, or event
• Mail piece requires a 2″x4″ area for addressing and indicia purposes
• The indicia can be customized but must be placed above and to the right of addressing
• Minimum quantity of pieces: 150

Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.

See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.

Direct Mail Marketing Expert Partners are top mailhouses that work directly with Canada Post. These expert partners are able to provide assistance in all three categories: physicality, data, and connectivity, and help manage the execution of Smartmail Marketing. They provide you with in-depth knowledge of direct mail marketing and provide you with campaign expertise from start to finish.

PostNow is a Canada Post Smartmail Marketing Expert Partner through its parent, One To One Mailing.

Smartmail Marketing Expert Partners are the top tier partner of Canada Post. There are currently 34 Smartmail Marketing Expert Partners in Canada. Easy offers differing services or specialties for various industries using direct mail across the county.

These companies, like PostNow, offer complete Canada Post marketing services and have additional access to the Expert Partner team at Canada Post. The Expert Partner team provides resources to ensure your direct mail marketing is as effective as possible. Additional tools and services include demographic data & targeting, as well as visualization tools.

SmartMail Expert Partners must meet stringent requirements to become and maintain their status. These requirements include quality of output, internal expertise and ongoing training, service capabilities, and many more categories.

Working with a Smartmail Partner will ensure your direct mail campaigns are prepared properly and that you have an advocate to navigate Canada Post if something goes wrong. You’ll save time and over cost. And, you’ll have the expertise of Canada’s top direct mail companies. After all, Canada Post only delivers the mail. The real expertise is in its partner network.

Fast. Effective. Affordable.

Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.

Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer, desired geographic target area or demographics.

We pre-authorize your credit card for the campaign total in order to confirm your campaign. Your payment is then processed before your campaign goes to print, but not before your design, data & quantity are finalized.

Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses.