FAQ Category: Real Estate

The frequency depends on your goals and the specific service you’re using. For general brand awareness, you might opt for regular Neighbourhood Mail Marketing. If you have a specific property listing or event, Precision Targeting can be used to reach a more defined audience. It’s essential to balance frequency with relevance to ensure your campaigns remain effective and don’t overwhelm recipients.

Personalized Mailing by PostNow allows small business owners and realtors to tailor their messages to specific recipients. By addressing potential clients by name and providing offers or information tailored to their needs, you increase the chances of engagement, building trust and fostering stronger client relationships.

Precision Targeting leverages Canada Post’s extensive data combined with PostNow’s expertise to pinpoint the most relevant audience for your mail campaigns. For realtors, this means your mailers are sent to potential clients who are more likely to be interested in buying or selling properties, optimizing your marketing spend and increasing ROI.

Neighbourhood Mail Marketing by PostNow is a service that targets specific neighbourhoods or areas, ensuring that your promotional materials reach households that are most relevant to your listings. For realtors, this means increased visibility in areas where you have properties, leading to higher chances of engagement and sales.

Yes, direct mail marketing remains effective even in the digital age. While online marketing channels are prevalent, direct mail can stand out due to its tangible nature. It can reach specific demographics, especially those who may not be as active online. When combined with digital strategies, direct mail can amplify a campaign’s effectiveness.