How To Build A Neighbourhood Mail Audience

By honing in on specific geographic areas and demographics, you can ensure your message reaches the right people. In this article, we’ll guide you through the steps to build a Neighbourhood Mail audience, setting you up for campaign success.

1. Go to the Dashboard

Start by logging into your account and navigating to the dashboard. This is your central hub, where you can manage all aspects of your campaigns, including building your audience.

2. Choose “Build an Audience”

On the dashboard, look for the “Build an Audience” option and click on it. This will take you to the audience creation tool where you can begin crafting your target group.

3. Give Your Audience a Name

Next, give your audience a distinctive name. This will help you easily identify it later when you’re setting up your campaigns.

4. Choose Neighbourhood Mail

Select “Neighbourhood Mail” as the type of campaign you’re planning. This ensures your audience is tailored for a localized mailing effort.

5. Input the Size of Audience You Want

Determine the size of the audience you want to reach. This could be based on the number of households or a specific geographic area.

6. Click “Add Entry” and Identify a Geographic Area and Demographic Filters

Click on “Add Entry” to start specifying the geographic area and demographic filters for your audience. If you’re unsure how to proceed, detailed instructions are provided within this section to guide you through the process.

7. Different Tools for Audiences to Choose at the Top of the Map

At the top of the map, you’ll find various tools to help you define your audience more precisely:

• Radius Tool: Enter an address and select the radius size you want. You can increase or adjust the radius by moving it around on the pop-up.
• Polygon Tool: Draw a custom shape on the map to outline your target area. Keep in mind that this tool might not be completely accurate due to postal routes.
• Line Tool: Draw a line along your desired path on the map, which will automatically select all postal routes along that path.

Finish this step by clicking “Add Entry” at the bottom right of the pop-up window.

8. Select “Save Audience” on the Bottom of the Page to Finish

Once you’ve defined your audience, click “Save Audience” at the bottom of the page. This finalizes your audience, making it ready to use in future campaigns.

9. Your Audience is Ready to Use When Building Your Future Campaigns

With your audience saved, it’s now ready to be deployed in any upcoming Neighbourhood Mail campaigns. This streamlined process allows you to efficiently reach your ideal audience.

10. The PostNow Team Will Use the Information to Build an Audience in Canada Post Using the Precision Targeter Tool

Rest assured, the PostNow team will take the information you’ve provided and use Canada Post’s Precision Targeter Tool to fine-tune your audience. This ensures your campaign is as effective and targeted as possible.

Building a Neighbourhood Mail audience is a straightforward yet powerful way to ensure your marketing efforts reach the right people. By following these steps, you can create a highly targeted audience that will maximize the impact of your campaigns. Ready to start? Get your audience set up today and watch your campaign results soar!