In this article, we’ll walk you through the steps to use an existing audience for a postal code targeting campaign, ensuring your message hits the mark every time.
1. Use an Existing Audience – With the Tool Provided on the Website
To begin, leverage the audience you’ve already built. The platform provides a convenient tool to access your existing audience database directly from the website. This saves time and ensures consistency in your targeting efforts.
2. Target a Small Cluster of Households
With your audience selected, you can now focus on a small cluster of households within specific postal codes. This allows you to tailor your campaign to a more precise demographic, increasing the chances of engagement and conversion.
3. Name Your Campaign
Next, give your campaign a unique name. This will help you track its progress and easily distinguish it from other campaigns you may run.
4. Select Mail Type as Postal Code Targeting
When setting up your campaign, choose “Postal Code Targeting” as the mail type. This option is designed specifically to target households based on postal codes, ensuring that your message reaches the right people.
5. Select Induction Date (Date Given to Canada Post)
Choose the induction date, which is the date your campaign materials will be handed over to Canada Post. This is a crucial step in planning your campaign’s timeline and ensuring timely delivery.
6. Choose Your Own Audience Built
If you have a custom audience built, select it at this stage. This allows for even more tailored targeting, maximizing the effectiveness of your campaign.
7. Select the Size of Mail with Pre-Tagged Prices
Select the size of your mail piece. The platform conveniently tags each size with the corresponding prices, helping you make an informed decision based on your budget.
8. Choose a Print Design to Use or a Template
Now, it’s time to decide on the visual aspect of your campaign. You can either upload your own print design or choose from a variety of templates provided by the platform. These templates are designed to be visually appealing and effective in capturing your audience’s attention.
9. Accept Terms and Conditions
Before finalizing your order, make sure to review and accept the terms and conditions. This step ensures that all parties are aligned on the campaign’s execution.
10. Add Any Order Notes or Coupon Discounts and Place Your Order
If you have any specific instructions or want to apply coupon discounts, add them at this stage. Once everything is set, place your order to kickstart your campaign.
11. You’ll Be Sent Samples of Your Campaign During the Process
Throughout the process, you’ll receive samples of your campaign. This allows you to preview how your materials will look and make any necessary adjustments before finalizing the order.