Name your new direct mail audience:* Please enter the location that you would like to target. The plan is that in the future you will be able to select a zone on a google map and that info will save to your campaign. Your targeting location and filters will determine how many household you can reach. We may recommend modifications to your campaign targeting based on the number of homes you want to send to.
Your audience will be available for use in future campaigns. Give it a name you will recognize.
What type of audience are you building?* There are 3 ways to send/target a direct mail campaign: Here's each type and how they work.
Personalized Mail / Send to Individuals
Send to exact names & addresses. Use your own networking database or purchase/rent names & address data to use instead.
Neighbourhood Mail / Send to Neighbourhoods
Standard unaddressed direct mail campaign from Canada Post. Target all the addresses by 'walks' or FSAs. A 'walk' is all the addresses a single postman delivers to in a day.
Postal Code Targeting / Target Direct Neighbours
Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses. Mail pieces are addressed without names.
Select an option for your audience. Note, Personalized Mail Audiences are automatically eligible for PCT use. Not all PCT audiences can be used for PM.
Personalized Mail Custom Audience Data Cost
We provide Name & Address data from Canada Post. Build and use an audience from $0.15/record. A minimum $50 fee applies to the first time you use your audience. Repeat usage of the audience will incur a fee of $0.15/record sent.
Postal Code Targeting Custom Audience Data Cost
Address data is included in the PCT postage cost from Canada Post. PostNow charges a flat rate of $20 per PCT campaign to prepare the data for print and mail.
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Name
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Build a New Postal Code Based Audience Select a tool to build an audience:* Bulk Lookup lets you paste/enter batches of Postal Codes at a time and get the address counts for the entire group at once. You can then add the postal codes to your final audience. Address Lookup lets you add postal codes by looking up addresses you know, one by one. Perfect for hyper-niche or micro-campaigns.
Only one tool can be used while building a campaign. To combine audiences, you can build a complex audience using our
Audience Builder" Select dwelling types to target: Postal Code Targeted lists can select from various dwelling types.
Please Note Our Audience Builder allows you to use Postal Codes (6 digit) to target neighbours.
Cost: $0.15/record | Min. Fee: $50
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Provide custom audience target information:
Tell us what you are looking for and we will build it for you. Custom audiences start at $25 plus the cost of any data.
Build your audience with Bulk Postal Codes Enter postal codes to target:
1. Enter postal codes (manual or copy/paste)
2. Request the household count.
3. Add the addresses or reset.
Individual Address / Postal Code Lookup This field is hidden when viewing the form
Address Lookup
Start entering an address into the address field to look it up and get the postal code.
Once the address is found, you can add the number of households to your campaign by selecting the ADD box.
Lookup more addresses by clicking the + to add another row to search.
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Add
Total Audience Size Enter the size of your desired audience:* Campaign Pricing & Billing Details
Campaign Billing
Your credit card will be pre-authorized for the campaign total shown.
Postage Rates
Postage rates are based on your brokerages Canada Post partnership agreement. *Additional costs for data acquisition, custom design, or other services/features is not included.
Volume Pricing
Price breaks occur at different levels depending on the campaign type you are running. The best value starts from campaigns over 1,000 households/flyers. This optimizes your print and mail costs.
Your audience will be created based on the size you request here. An account manager will confirm your campaign size once it has been finalized.
Finalized Postal Code Audience Details This field is hidden when viewing the form
Finalized Audience Postal Codes:
Your campaign costs are based on the addresses found within your targeted postal codes.
Build a Neighbourhood Mail Target Audience This field is hidden when viewing the form
Select Target Option* Define your geographic area and the choose from our pre-built Real Estate Personas , or create your own custom geo-demographic target audience. Built an audience previously? Re-use any of your previous audiences at no cost.
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Select your 3 demographic filters: You can select up-to 3 different demographic filters. We will search the geographic area you want and present the delivery areas that contain the best matches to your desired audience.
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Select Average Household Income ranges:* Select the household incomes you would like to target. We will match neighbourhoods that have these incomes as averages.
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Select Average Age ranges:* Select the ages you would like to target.
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Select Age - Male ranges:* Select the ages you would like to target.
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Select Age - Female ranges:* Select the ages you would like to target.
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Select Dwelling Ownership status:* This field is hidden when viewing the form
Select Family Structures:* Perfect if you want to target family structures appropriate for the home you are selling. Select all that apply.
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Select Building Types:* Target households that live in specific building types. Perfect if you want to target audiences that are upgraders/downgraders.
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Select Building Construction Period ranges:* Want to target older homes that might be interested in upgrading to a newer build? Select all options that apply.
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Select Immigration Place of Birth:* This field is hidden when viewing the form
Select Occupation Field:* This field is hidden when viewing the form
Select Education:* Want to target older homes that might be interested in upgrading to a newer build? Select all options that apply.
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Define your geographic targeting area:*
Provide postal codes, neighbourhood names, FSAs or streets you would like us to lookup names and addresses for. We will confirm your final count with you before printing and mailing your campaign.
Sample Audience Campaign Pricing
Customer Supression Data Upload (PM)