How Much Does Direct Mail Marketing Cost in Canada?

Most small businesses in Canada find that Direct Mail Marketing costs $0.25 - $1.50 / household you want to reach. For example, in 2024, you can send unaddressed medium postcards to 1,000 households for less than $550, or $0.55 each.

The broad cost range depends on what type of Canada Post Smartmail Marketing you are utilizing, what you are sending (weight/size), and how many individuals you are reaching (more = lower cost per piece). If you have a Canada Post Contract Rate your campaign costs will be lower as well.

Canada Post Direct Mail Costs

Canada Post offers three Direct Mail Marketing products. These are known as their Smartmail Marketing Solutions. You pay this postage for each piece of mail you want to deliver.

Neighbourhood Mail: Unaddressed mail, cheapest, delivered in clusters of 300-500 homes.
Personalized Mail: Addressed mail, most expensive, delivered to individuals.
Postal Code Targeting: Addressed w/o Names, delivered to 6-digit postal codes (15-30 houses).

Additional costs from Canada Post may include data, visualization, advanced campaign support, or special fees for larger/overweight items, or unique handling scenarios.

2024 Canada Post Smartmail Marketing Postage Rates*

Neighbourhood Mail: $0.192

Personalized Mail: $0.538

Postal Code Targeting: $0.413

*Direct Mail Rates updated January 2024.
Neighbourhood Mail rate includes 1.2c transportation cost.
Overweight items will incur additional fees.

Direct Mail Campaign Cost Calculator

Quickly get an exact cost quote on a custom Canada Post Direct Mail Campaign from PostNow. Campaign costs include Smartmail Postage, template design edits, printing, mail prep services, and all transportation costs.

Enter the households you want to reach:

Please enter a number from 150 to 100000.

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Neighbourhood Mail

Also known as Unaddressed Mail. Delivery in 5-9 days from induction.

Personalized Mail

Also known as Addressed Mail. Delivery in 3-5 days from induction.

Postal Code Targeting

Advanced direct mail campaigns. Delivery in 2-5 days from induction.

Direct Mail Pricing FAQs

What is included in the campaign cost estimate?

The estimate includes postage, design edits, printing, mail preparation, and transportation costs.

What is the maximum number of households I can target using the calculator?

The calculator supports campaigns targeting up to 100,000 households. For larger campaigns, contact PostNow directly for custom quotes.

Can I get a discount on larger campaigns?

Yes, sending to larger audiences can reduce the cost per piece. Additionally, eligible advertisers may qualify for Canada Post Contract Rates, which offer further discounts.

What factors influence the cost of my direct mail campaign?

Costs depend on the type of mail (Neighbourhood, Personalized, or Postal Code Targeting), the number of households, and additional services like design and print.

How do I use the PostNow’s Campaign Cost Calculator?

The Campaign Cost Calculator allows you to quickly estimate the cost of a direct mail campaign by entering the number of households you want to reach and selecting your desired mail type.

3 Ways to Increase Direct Mail Marketing ROI:

Get a Canada Post Contract Rate:
Eligible advertisers should contact us and we will put you in touch with a Canada Post sales rep to start the process. Discounts start at 20% on Neighbourhood Mail.

Utilize Multidrop Campaigns:
Multidrop campaigns utilize print savings to increase overall ROI.

Send to Larger Audiences:
Volume/campaign size drastically impact your cost per piece. While large companies see the largest benefit from a postage discount, small businesses will see the greatest savings with larger print runs.

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How Much Does Direct Mail Marketing Cost in Canada?

Canada Post Direct Mail Costs

On This Page

2024 Canada Post Smartmail Marketing Postage Rates*

Direct Mail Campaign Cost Calculator

Neighbourhood Mail

Personalized Mail

Postal Code Targeting

Neighbourhood Mail Pricing Options

Personalized Mail Pricing Options

Postal Code Targeting Pricing Options

Direct Mail Pricing FAQs

What is included in the campaign cost estimate?

What is the maximum number of households I can target using the calculator?

Can I get a discount on larger campaigns?

What factors influence the cost of my direct mail campaign?

How do I use the PostNow’s Campaign Cost Calculator?

3 Ways to Increase Direct Mail Marketing ROI:

Get in touch with us

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