Use Multi-Drop Direct Mail Campaigns to Maximizing Results & Savings

By repeatedly mailing your campaign materials, you not only stay top-of-mind with your audience but also enjoy significant savings and an increased return on investment (ROI). Here’s how to maximize results and savings with multi-drop direct mail campaigns.

1. Multi-Drops: Building Long-Term Connections

Multi-drops are designed for repeated mailing of your campaign, allowing you to foster a long-term relationship with your audience. This approach helps to reinforce your message, increasing the likelihood of engagement and conversion over time.

2. Open Up the Campaign Builder on Your Dashboard

Start by logging into your account and accessing your dashboard. From there, open the campaign builder tool to begin setting up your multi-drop direct mail campaign.

3. Title Your Campaign and Select the Type of Direct Mail

Give your campaign a clear and descriptive title. Then, choose the type of direct mail format that best suits your marketing objectives.

4. Select the Induction Date

Choose the induction date, which is the day your campaign materials will be sent to Canada Post. This is a key step in ensuring your campaign is delivered on schedule.

5. Choose an Audience and Input Quantity

Select your target audience, whether it’s a prebuilt list or a new one you’ve created specifically for this campaign. Next, input the quantity of direct mail materials or the number of households you wish to reach.

6. Select the Multi-Drop Campaign Option

Choose the multi-drop campaign option and set the number of drops you want. You’ll also need to pick the frequency of these drops—whether weekly, bi-weekly, or monthly.

• Savings and ROI: The more drops you schedule, the greater the savings and ROI you can achieve. Repeated mailings help reinforce your message, making your campaign more cost-effective in the long run.

7. Choose the Format/Size of Mail

Select the format and size of the mail you want to use for your campaign. The campaign builder will provide detailed information on postage and campaign fees, including the savings you can expect from a multi-drop approach.

8. Input, Select, or Request a Design

You can either input your own design, select a template, or request a custom design from the PostNow Team. Your design is crucial to capturing attention and driving engagement, so make sure it aligns with your campaign goals.

9. Finish Your Campaign by Adding It to Your Cart

Once all the details are set, finalize your campaign by adding it to your cart. From there, you can review your order, make any necessary adjustments, and proceed to checkout.

Conclusion

Multi-drop direct mail campaigns are a powerful tool for building sustained connections with your audience while maximizing your marketing budget. By following these steps, you can ensure your campaign is not only effective but also cost-efficient. Ready to boost your campaign’s impact? Start planning your multi-drop direct mail campaign today!