Build Your Next Direct Mail Campaign

Create & launch your next direct mail campaign in a few easy steps.

Select your Smartmail Marketing mail type.
Build or select a target audience.
Select a free direct mail design template.
Confirm & launch your campaign.

Live Support Options:

Mon - Fri: 9am - 7pm EST
Call: 587-852-5520

Self Help Options:

Video Walkthroughs

Documentation Guide

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Build your Real Estate Direct Mail Campaign by following the wizard steps.

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1st Site Visit Date

Unique ID

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Build the campaign for

This option lets you build the campaign for a customer. They will be sent all communication for the campaign as if they built it themselves .It will show up in their /new-campaigns/ page.

Name your campaign:*

Select your direct mail campaign type:*

There are 3 ways to send/target a direct mail campaign:
Here's each type and how they work.

Personalized Mail / Send to Individuals
Send to exact names & addresses. Use your own networking database or purchase/rent names & address data to use instead.

Neighbourhood Mail / Send to Neighbourhoods
Standard unaddressed direct mail campaign from Canada Post. Target all the addresses by 'walks' or FSAs. A 'walk' is all the addresses a single postman delivers to in a day.

Postal Code Targeting / Target Direct Neighbours
Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses. Mail pieces are addressed without names.

Personalized Mail

Postal Code Targeting

Neighbourhood Mail

Choose from the available Canada Post Smartmail Marketing campaign types. Each available option offers different options and postage rates. Your options are dependant on the account type assigned to you.

IMPORTANT INFO REGARDING POSTAL CODE TARGETING (PCT):

PCT Campaigns are different than traditional mail campaigns. Please ensure the following before continuing building this campaign:

Your artwork has PCT Quiet Zones (Review our design guides).
You want to target clusters of 15-20 homes or individual condos/apartments.

If you are looking for a Neighbourhood Mail campaign that targets entire neighbourhood areas, please select the appropriate option before continuing.

Select your campaign induction date:*

Your actual delivery date will depend on the design & data options you select. The estimated production time will update as you select specific options.

MM slash DD slash YYYY

Select the earliest available date you want your campaign to be delivered to Canada Post. Your account manager will discuss expected in-home dates with you based on delivery standards.

Who are you sending your campaign to?*

No Customer Data? No Problem!

Option 1: Rent Canada Post Name/Address Data.
Select target neighbourhoods or postal codes you want to reach and we'll get the addresses and names (where available). Names & addresses are rented and are not available for personal use.
COST: $75 min. fee (100-500 records). $0.15/record for 500+ records.

Option 2: Target Individual Condo Buildings.
Ideal for large metro areas, we're now offering individual (or group) building targeting to all units in the building. Both name and address data are available for most locations.
COST: $50 min. fee (100-333 records). $0.15/record for 334+ records.

Best Option: Use your own client data.
If you have your own customer data you can use that to target specific households that match your campaign goals. Your existinng customer database is the most valuable data you can use.

Use my own customer data (upload a new file)

Build a new Postal Code Targeted Audience

Use one of your existing built audiences

Send to your existing customer database, a previously built audience, or build a new audience using our address targeting tools. Audiences can be built for free. Data usage costs will be presented as you build your campaign.

Who are you sending your campaign to?*

Build a new Neighbourhood Mail custom audience

Use one of your existing built audiences

Send to a previously built audience, or build a new Neighbourhood Mail audience using our easy demographic filters.
NOTE: Your account may limit your available options.

Select from your existing audiences:*

Select from one of your previously built/uploaded custom audiences. You can select from any audience that matches the Smartmail Marketing campaign type selected for this campaign.

Data costs vary by campaign type. You will be presented with additional costs (if any) as you build your campaign.

Great choice! You will upload your customer data at a later stage in the campaign builder. First-time data services include cleaning of data and NCOA.

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Name

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Build a New Direct Mail Audience

Name your campaign audience:*

Please enter the location that you would like to target.
The plan is that in the future you will be able to select a zone on a google map and that info will save to your campaign.
Your targeting location and filters will determine how many household you can reach. We may recommend modifications to your campaign targeting based on the number of homes you want to send to.

Your audience will be available for use in future campaigns. Give it a name you will recognize.

Personalized Mail Custom Audience Data Cost
We provide Name & Address data from Canada Post. Build and use an audience from $0.15/record. A minimum $50 fee applies to the first time you use your audience.

Postal Code Targeting Custom Audience Data Cost
Address data is included in the PCT postage cost from Canada Post. PostNow charges a flat rate of $20 per PCT campaign to prepare the data for print and mail.

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Select Persona Option*

Build Custom Audience

Select a tool to build an audience:*

Bulk Lookup lets you paste/enter batches of Postal Codes at a time and get the address counts for the entire group at once. You can then add the postal codes to your final audience.
Address Lookup lets you add postal codes by looking up addresses you know, one by one. Perfect for hyper-niche or micro-campaigns.

Bulk Postal Code Lookup

Address/Postal Code Lookup

Do It For Me ($25)

Only one tool can be used while building a campaign. To combine audiences, you can build a complex audience using our Audience Builder"

Please Note
Our Audience Builder allows you to use Postal Codes (6 digit) to target neighbours.

Cost: $0.15/record | Min. Fee: $50

Provide custom audience target information:

Tell us what you are looking for and we will build it for you. Custom audiences start at $25 plus the cost of any data.

Build your audience with Bulk Postal Codes

Enter postal codes to target:

Enter 1x postal code per line.
Must be complete 6-digit postal codes.
Copy & paste from a customer database or enter manually.

Record Count

This number represents the unique addresses available to send your campaign too.
Click Add to move these address to your finalized audience. You can continue to add additional groups until you are done.
Click Reset to clear the entries and start again.

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Dwelling Type

Houses

Apartments

Businesses

Farms

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Address

Individual Postal Code Lookup

Start entering an address into the address field to look it up and get the postal code.
Once the address is found, you can add the number of households to your campaign by selecting the ADD box.
Lookup more addresses by clicking the + to add another row to search.

Address Lookup

House Holds

Add

Campaign Quantity

How big is your campaign?*

Campaign Pricing & Billing Details

Campaign Billing
Your credit card will be pre-authorized for the campaign total shown.

Postage Rates
Postage rates are based on your brokerages Canada Post partnership agreement. *Additional costs for data acquisition, custom design, or other services/features is not included.

Volume Pricing
Price breaks occur at different levels depending on the campaign type you are running. The best value starts from campaigns over 1,000 households/flyers. This optimizes your print and mail costs.

Please enter a number from 150 to 100000.

Enter the total number of households you would like your campaign to reach. Your campaign cost estimates will be presented below based on the volume you enter. Larger volumes receive better price breaks.

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Campaign delivery & repeat options:*

Additional Campaign Costs
Extra Drops / Segments: $50/drop Sending Campaigns Multiple Times

Breaking Your Campaign Up
Your credit card will be pre-authorized for the campaign total shown.

Postage Rates
Postage rates are based on your brokerages Canada Post partnership agreement. *Additional costs for data acquisition, custom design, or other services/features is not included.

Volume Pricing
Price breaks occur at different levels depending on the campaign type you are running. The best value starts from campaigns over 1,000 households/flyers. This optimizes your print and mail costs.

Mail to all households one time

Mail to all households multiple times (Save up-to 50%*)

Break my campaign into smaller mailings

Choose how you would like yout campaign to be delivered to your target audience. You can send the campaign one time or multiple times. Or, break your campaign into multiple micro-deliveries to space out your potential new business leads. *Print savings are based on the difference cost per print piece when printing larger quantities.

Campaign Options & Pricing

Select your print size/format:*

3 Great Choices For Different Impact
After 1000s of campaigns, we know what drives engagement in the home. These 3 options are our most popular and effective.
Double sided, addressed postcard campaigns.
Standard unaddressed campaign from Canada Post. Target all the addresses by 'walks'. A 'walk' is all the addresses a single postman delivers to in a day.

Addressed letter campaigns.
A classic! The addressed letter in envelope campaign offers the highest open/engagement rate. We encourage an even higher engagement rate with colour-printed envelopes, top-quality design and additional touches of personalization.

Holiday greeting & invitation style campaigns.
These folder postcard campaigns come with addressed envelopes and complete 4 sided printing. Showcase an open house with a "wedding style" invitation. Or, wish your clients a Merry Christmas, Happy Holidays, or anything else you want.

PM | Postcard | 5.5x8.5

PM | Folded Cards | 8.5x5.5

PM | Letter | 8.5x11

PM | Folded Flyer | 11x17

PM | Postcard | 5x7

PM | Letter | 8.5x11 (2 Page)

PM | Postcard | 6x9

PM | Folded Cards | 5.5x4.25

NM | Postcard | 5.5x8.5

NM | Postcard | 6x12

NM | Folded Flyer | 8.5x11

NM | Folded Flyer | 11x17

NM | Folded Cards | 8.5x5.5

NM | Postcard - OS | 11x12

NM | Letter | 8.5x11

PCT | Postcard | 5.5x8.5

PCT | Folded Cards | 8.5x5.5

PCT | Letter | 8.5x11

Our ALL-IN campaign pricing includes print, template design, data cleaning, mail prep & postage.

Multi-Drop Campaign Delivery Settings

Number of campaign drops:

For repeat campaigns, this is the total number of times you want to deliver to each household in your audience.
For campaigns being broken into smaller campaigns, this is how many segments you would like.

Multi-drop induction schedule:*

Select a recurring schedule or specific dates you would like you direct mail inducted to Canada Post for delivery to your chosen audience.

Recurring drop frequency:*

Select a scheduled option to make campaign planning quick. We recommend a 2-4 week recurring schedule for most multi-drop campaigns to achieve maximum ROI.

Postage payment option:*

You can pay for a single campaign drop's postage, or all of your multi-drop postage on checkout. If you opt to only pay for the 1st campaign, you will be sent a postage invoice for each additional drop. Additional drops will not be sent out until the postage payment has been completed.

Specific Multi-Drop Induction Dates

Select 1st drop induction date:*

Your actual delivery date will depend on the design & data options you select. The estimated production time will update as you select specific options.

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Select 2nd drop induction date:*

Your actual delivery date will depend on the design & data options you select. The estimated production time will update as you select specific options.

MM slash DD slash YYYY

Select 3rd drop induction date:*

Your actual delivery date will depend on the design & data options you select. The estimated production time will update as you select specific options.

MM slash DD slash YYYY

Select 4th drop induction date:*

Your actual delivery date will depend on the design & data options you select. The estimated production time will update as you select specific options.

MM slash DD slash YYYY

Your Custom Audience Details

Finalized Audience Postal Codes:

Your campaign costs are based on the addresses found within your targeted postal codes.

Finalized Custom Audience Targets

Please enter a number from 150 to 50000.

Your custom audience contains this many unique household addresses. Add or remove postal codes to adjust this number until you are satisfied.

Build a Neighbourhood Mail Target Audience

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Select Target Option*

Define your geographic area and the choose from our pre-built Real Estate Personas, or create your own custom geo-demographic target audience.
Built an audience previously? Re-use any of your previous audiences at no cost.

Neighbourhood Mail audience name:*

You will be able to use this audience again in the future. This audience is saved specifically for your future use.

Step 1: Enter your target location (city, postal codes, neighbourhood names, etc).

Step 2: Choose up-to 3 household filters to refine your geo-target.

Step 3: Select the options for each filter based on which households you want to receive your campaign.

Your custom audience will be available for re-use without additional fee.

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Define your geographic targeting area:*

Provide postal codes, neighbourhood names, FSAs or streets you would like us to lookup names and addresses for. We will confirm your final count with you before printing and mailing your campaign.

Build your Audience

Neighbourhood Mail Audience Name:	Enter your geographic targeting area:	Actions

There are no Audiences.

Maximum number of audiences reached.

Campaign Design Options

What print design are you using?*

You Design, We Print
If you have a print-ready file you can upload it by selecting the "Upload Design" option. Print-ready files must meet our guidelines for printing.
Choose From Our Gallery
Select from more than 50 different templates with more added all the time. Once you complete your order, you will be able to browse through our gallery and select a template if you don't know what one you are going to use yet.
Custom Print Designs
Looking to stand out in the mailbox? Have us design a truly custom piece that you can use for this campaign (and future campaigns). Pricing starts at $149 for custom print designs.

Select From Template Gallery

Custom Design (From $299)

Upload Design

Select from available direct mail templates or upload your own. After campaign creation, you will be able to make design request changes to your uploaded or selected template through our design proofing tool.

Selecting a Design Template: Next Steps

If necessary, use the filter dropdowns to narrow your search.
Choose a template by clicking on it.
After completing your campaign, you are able to leave change request comments on your template.
Our designers craft your campaign print design and upload a draft to the proofing portal for review & approval.

Custom Design Request | From $299

Provide custom design comments

Help us get started on your custom direct mail template by providing information about your campaign goals, etc. Your account manager will contact you to discuss the specifics of your custom template. Custom designs start at $299. More intricate, or complex designs may incur additional costs that will be discussed with you prior to proceeding.

Our design team will connect with you to review your requests and start on your project.

Ready to continue?

Yes! Let's Go

Upload Print Ready Files

Upload your print ready design files

Files that are not ready to print will need to be modified by you before we send them to print.

Drop files here or

Accepted file types: ai, pdf, psd, zip, indd, rar, Max. file size: 50 MB, Max. files: 4.

Please upload your ready-to-print files. Your files will be added to our campaign proofing portal (if compatible) where you will be able to review and do final approval on your print file.
For print specs you can download our print files guide here.

Ready to continue?

Yes! Let's Go

Select a Template For Your Campaign

Styles

Goal

DM Category

Sort By

Select one of our campaign matching direct mail templates:

Standard customization includes colours, fonts, content & images. Up to 2 design revisions are included at no additional charge.

First Choice

Second Choice

Third Choice

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Alternative template selection

I will pick a template after order completion

Our team will connect with you within one business day to help you select a template.

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TBH - Feature Image 1 URL

Dynamic insertion of URL of feature image here used for setting up the automatic design proofing project.

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TBH - Feature Image 2 URL

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TBH - Feature Image 3 URL

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Ready to continue?

Yes! Let's Go

Customer Data Upload (PM)

Do you have your customer data ready?

Who are you targeting? If you have a list, you can upload it and we will clean it, and verify the address through the National Change of Address (NCOA) tools we have available.
Other data sets for targeting individual households are available at additional costs which will be added to your campaign total once the quantity is finalized.

My Data is Ready

Upload Data Later

If you have your customer database ready now you can upload it securely through our campaign builder.

Not ready to provide your data? Don't let that stop your progress. Select the Upload Data Later option and your account manager will collect your data after you complete your order. Failure to provide data in a timely manor may delay your campaign.

Upload your customer data list:

Upload your customer/client database here. Your data will be cleaned by our data expert team and we will verify the number of people you would like to send to.
If this is your first campaign with us please add special instruction about your customer data at the end of the campaign.

Drop files here or

Accepted file types: csv, txt, xls, xlsx, Max. file size: 50 MB, Max. files: 5.

Your database should include the target's full name. Address information needs to be broken into separate columns for Address 1, Address 2, City, Province, & Postal Code.

Download our template customer data file.

Clean up my data:*

Customer data cleaning is included for free the first time. A properly formated client file will be provided back to you for future use. We recommend using this as your upload template in the future to avoid extra charges.

Yes

We run your data through the National Change of Address database and format it to meet best practices for personalized direct mail.

Select a data retention policy:*

Our retention policies determine how long we keep your data on our servers for future use. We also remove files on request.

Carbon Footprint Offset

Carbon offset your campaign:

The amount shown in the calculation box below will be added to your cart. Thank you for contributing to our direct mail sustainability efforts.

Yes, I would like to offset my carbon footprint by planting trees.

Your campaign's calculated carbon impact can be offset by planting trees through our partnership with Project Forest. To offset your campaign, you can plant 1 tree for every 15kg of paper you use. This covers the full lifecycle of each mail piece, from tree harvesting & paper production, to transportation, final printing & recycling.

How Many Trees to Offset Your Campaign?

2 x $6.50 =
Your contribution will go to the Project Forest "Siksika Nation Community Shelterbelt Rewilding" at a cost of $6.50/tree. Read more about our sustainability commitments.

Campaign Notes & Terms

Add notes to your campaign:

Want to give us special instructions for your campaign? Add them here and your account manager will review them before proceeding with your campaign.

Campaign terms & conditions:*

I agree to the terms & conditions

1. I confirm that all information and details shown here are correct and that changes to the information provided may impact the overall campaign cost (final quantity, excessive design changes, etc.).
2.I understand that my campaign is subject to payment terms as outlined on the checkout page and that my campaign will not proceed until payment has been successfully verified/approved.
3. I understand that once my campaign has been sent to print that no additional changes are possible.
4. I agree to the delivery standards outlined by Canada Post for the mail type I have selected. Delays due to weather or other events are outside of our control, and you will not hold PostNow and its partners responsible for unforeseen delays in campaign delivery.
5. Postage rates presented are subject to being available to you/your organization. In case of the wrong postage being displayed in PostNow, your invoice will be changed to reflect the best possible postage rate available to you.
6. Printed pieces are non-refundable.

Review Your Campaign Order Details

Please review all your info below and confirm your order. You will be taken to the checkout on the next page

Design Selection Review

Targeting Selection Review

Quantity and pricing Review

{Select Up To 3 Targeting Categories:21} {Select Up To 3 Targeting Categories (Target by Average Income):21.1}{Select Up To 3 Targeting Categories (Target by Average Age):21.2}{Select Up To 3 Targeting Categories (Target By Ownership):21.3}{Select Up To 3 Targeting Categories (Target By Ownership):21.3}{Select Up To 3 Targeting Categories (Target By Ownership):21.3}{Select Up To 3 Targeting Categories (Target by Building Type):21.5}

Campaign Summary

Summary

Help

Campaign Summary

Your Info

[dealer_name]

[dealer_brokerage]

[dealer_email]

[dealer_phone]

[dealer_address]

Campaign Details

Audience Details

Print & Design

Pricing Summary

Neighbourhood Mail

What is Neighbourhood Mail?

Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.

Formerly known as Unaddressed Ad Mail, Canada Post renamed Neighbourhood Mail when they introduced their updated suite of direct mail solutions for Canadian businesses under the Smartmail Marketing banner.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

Is Neighbourhood Mail the same as Smartmail Marketing?

Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.

Are there discounts on Neighbourhood Mail postage?

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

100,000 NM (approximately)
20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

Can you measure Neighbourhood Mail?

The success of a neighbourhood mail campaign can be measured through various ways such as:

Call tracking
Dynamic QR codes
Discount codes
pURLs

What is Neighbourhood Mail best for?

New to Neighbourhood Mail? Using NM is best when you want to:

Build mass awareness for your brand/product/service
Connect with specific neighbourhoods, regions, or consumers
Retain your current customer base

You can use Neighbourhood mail to effectively highlight your current promotional offers, promote new products, services, or business openings, and to keep in touch with your current customers to encourage loyalty and referrals.

Neighbourhood Mail best practices?

Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?

To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer.

Invest and commit to a long-term marketing plan for a higher ROI.

How to build a Neighbourhood Mail campaign?

Create your free account at postnow.ca
Your account will be verified and postage rates applied.
Select Campaign Builder located under the SmartMail tab in the main menu.
Name your campaign and select type of campaign (neighbourhood mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
Select your campaign format – choose from postcards, letters, invitations, and more.
Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
policy for this campaign.
Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
**At any time during this process there is a Campaign Summary button located on the bottom right of
the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Neighbourhood Mail Guidelines?

Neighbourhood mail is the perfect direct mail campaign if you’re looking to build brand awareness or acquire new customers.

Did you know? 88% of Canadians interact with a business after receiving direct mail.*

Requirements for Neighbourhood mail:

Minimum size standards 11inches squared or 3″x4″
Minimum quantity: 150 pieces

How much does Neighbourhood Mail cost?

Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.

Current Neighbourhood Mail postage rates for 2023 are $0.188, including transportation fees ($0.015/piece).

Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).

*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

Get Live Support.

If you are experiencing issues with our campaign order form, we can help build your campaign for you over the phone or via email at no additional cost.

Reach out to us at 587-852-5520 Monday - Friday, 8AM to 5PM MST, chat live with us, or use the form to request support.

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Build Your Next Direct Mail Campaign

Live Support Options:

Self Help Options:

Build a New Direct Mail Audience

Build your audience with Bulk Postal Codes

Individual Postal Code Lookup

Campaign Quantity

Campaign Options & Pricing

Multi-Drop Campaign Delivery Settings

Specific Multi-Drop Induction Dates

Your Custom Audience Details

Build a Neighbourhood Mail Target Audience

Campaign Design Options

Custom Design Request | From $299

Upload Print Ready Files

Select a Template For Your Campaign

Customer Data Upload (PM)

Carbon Footprint Offset

How Many Trees to Offset Your Campaign?

Campaign Notes & Terms

Review Your Campaign Order Details

Design Selection Review

Targeting Selection Review

Quantity and pricing Review

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Contact Info

Connect With Us

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