Target Neighbourhoods that Match Your Customer Demographics

Wouldn’t it be great if you could connect with consumers who resemble your best customers? Now you can with demographic tools and Precision Targeting.

Create a customer profile

Identify your ideal target audience based on demographic and geographic characteristics.

Connect with the right audience

PostNow will use your customer profile to find the perfect neighbourhoods for you to target with your Neighbourhood Mail Campaign.

Capture conversions

Combine our creative direct mail templates with impactful messaging to increase conversions and maximize ROI.

Layer Demographics Over Geography Using Precision Targeter from Canada Post

With the help of PostNow and Precision Targeter from Canada Post, you can target neighbourhoods based on demographic and geographic data. Direct mail targeting has never been so precise.

Combine 3 Demographic Categories

Select three demographic categories to perfectly describe your ideal audience.

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Pick Matching Neighbourhoods

Based on the demographic traits you have specified, suitable neighbourhoods will be suggested. Select the locations that best suit your campaign.

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Reuse the Audience Any Time

Save time and money by saving your audience (at no extra charge) for future campaigns.

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Calculate The Cost For Your Campaign

Enter the households you want to reach:

Please enter a number from 150 to 100000.

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What is a Canada Post Neighbourhood Walk?

A neighbourhood walk refers to the delivery route of a single mailperson. This route covers all the homes in a neighbourhood.

Build a Demographic Target Audience Easily with PostNow & Precision Targeter

Building an effective demographic target audience for your Neighbourhood Mail campaign can be challenging. Luckily, we’re experts at creating Precision Targeter audiences. So, to help you minimize your effort (and still get the campaign results you want), we’ll do the hard work for you.

1. Select up to 3 demographic target options.

Choose one, two or three demographic categories to best describe your target audience.

2. Choose specific options in each demographic.

Define specific characteristics for each demographic option to ensure you target the most valuable prospects.

3. Provide information on the geographic target area.

Specify which geographic areas will work best for your campaign. This information, combined with your demographic specifications, will allow you to target ideal consumers.

4. Tell us how many households you want to reach.

Determine how big you want your target audience to be. We’ll provide up-front pricing to help you stay on budget.

5. Submit your request and we do the rest.

Due to the complexity of building a proper Precision Targeter Audience, your PostNow account manager will take the information you provide and start creating your audience. You will get to communicate with your account manager and finalize the audience before committing.

Demographic Filters Available

Combine any 3 of these demographic categories to create the perfect target audience for your Smartmail Neighbourhood Mail campaigns.

Target by Average Household Income

Specify a household income range to reach individuals based on their economic means.

Target by Average Age

Want to target consumers based on their age? Use this filter to specify one or more age ranges.

Target by Building Occupancy Status

Does your ideal audience consist of renters and not homeowners, or vice versa? Target your audience based on whether their location is rented or owned.

Target by Family Structure

Select this category to target specific family types. Options include - children, no children, married couples, common-law partners, and more.

Target by Building Type

Want to target a specific type of location? This category allows you to pinpoint one or more building types - from single-detached homes to moveable dwellings. Even target apartment buildings based on height!

Target by Building Construction Period

Specify how new you want your target locations to be. Select one or more date ranges to refine your audience.

Target by Place of Birth

Use this option to target individuals born in specific areas of the world. This category also allows you to differentiate between permanent and non-permanent residents in Canada.

Sample Target Audience Ideas Using Percision Targeter:

Looking for ideas on how to use demographic targeting with Percision Targeter for your business? Here's some of our favorite Neighbourhood Mail campaign audiences.