How does PostNow work?

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.

• Personalized Mail: Targets specific individuals with customized messages.
• Neighbourhood Mail: Reaches all households within a specific area or postal route.
• Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
• For more information, visit PostNow’s Audience Manager.

• Yes, you can set up multiple delivery dates during the scheduling phase for staggered campaigns.

• Turnaround times vary but generally range from 7-14 business days from order confirmation to delivery.

• Precision Targeter is integrated with PostNow. Input your desired audience criteria, and the tool will suggest optimal routes or postal codes.
• More details are available on Canada Post’s Precision Targeter.

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

• Postcards
  • 5.5 x 8.5″
  • 6 x 12″
• Letters
  • 8.5 x 11″ in an envelope
  • 8.5 x 14″ in an envelope
• Folder Cards
  • 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.