Is Personalized Mail the same as Smartmail Marketing?

Flyer delivery falls under Canada Post Neighbourhood Mail. Prices were updated for all flyer mailings as of 2026. 

Neighbourhood Mail (also known as unaddressed ad mail) would cost $0.20 per piece, including transportation costs from Canada Post if it is under 6 x 12″ with a maximum thickness of 1 inch and a weight of <50g. Larger flyers, including magazine-style flyers like the Ikea Idea Books, are subject to “Oversized Neighbourhood Mail” rates.

Here’s how the standard $0.20 rate breaks down:

• Postage Rate: $0.187 / piece
• Transportation Fee: $0.013 / piece

A “Specified Delivery Start Date” can be added as a campaign option for an extra $0.011 / per piece. This guarantees that your flyer will not be delivered before a set date and is a great way to ensure you time your flyers for a specific sale/promotion.

Download the 2026 Neighbourhood Mail price sheet for complete flyer delivery pricing.

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (neighbourhood mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format – choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (personalized mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format – choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.

Current Neighbourhood Mail postage rates are $0.20.

Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).

*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

Prices for a Direct Mail audience start at “free” and increase based on the dataset being accessed. Standard options for each mail type are listed below. More advanced data sets can be accessed from 3rd party providers like Environics.

Neighbourhood Mail Audience Options:

• Canada Post Precision Targeter – free to use. Includes neighbourhood targeting based on combinations of up-to 3 demographic filters.

Personalized Mail Audience Options:

• Use your own data – free. This includes PostNow doing basic cleaning of your data and running it through the National Change of Address (NCOA) to identify any bad records.
• Canada Post Postal Code Name/Addresses – from $0.15/record. Use 6-digit postal codes to target all households within. Includes names and address data that can be printed by an Expert Partner. Not available for any other use.

Postal Code Targeting Audience Options:

• Canada Post Postal Code Data. Included in postage. Use 6-digital postal codes to target all households within. A suppression list can be provided to remove existing customers from the final data.  Data includes address only, no names.