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You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.
Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.
NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.
We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.
You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.
You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).
We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.
Yes! If you already have a direct mail campaign design done, we will print it for you after you upload and complete your campaign order. Files should be packaged as print-ready PDFs or you can upload your AI, PSD, INDD, or other design format directly. Max file-size upload is 64MB.
If there are any issues with the print files, we will help you correct them or provide specific file specifications to you and your designer.
PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.
While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.
We get it! Online ordering might not be your thing. We’re always available to help during the business day.
We do our best to respond to all business support issues within 1-business day. Usually, we’re even quicker.
From order to delivery can be as quick as eight business days for a Neighbourhood Mail campaign.
Once your campaign is inducted to a Canada Post facility, you can expect your campaign to be delivered based on the current Smartmail Marketing delivery standards. This information is found on pages 3-5 here – Canada Post Smartmail Marketing Delivery Standards.
Due to the complexity of determining when your campaign can reach homes, please feel free to contact our team for more details on your particular campaign.
The induction date is the date that PostNow delivers your campaign to a Canada Post sorting facility. After we induct your campaign, the delivery time to your audience will depend on the Canada Post Smartmail Marketing delivery standards.
Please contact us for information on delivery standards for your specific mail type and location.
You can send as few as 150 pieces for any available direct mail campaign in PostNow.
Only Neighbourhood Mail.
We provide the audience ID so you can use it in the future, even with a different Canada Post Expert Partner.
