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Here are a few guidelines if you’re considering using Personalized Mail:
Yes, you can measure the effectiveness of Personalized Mail. Metrics such as response rates, conversion rates, and customer engagement can be tracked to evaluate the success of your campaign. For detailed insights, integrating personalized mail with digital tracking tools can provide comprehensive data on campaign performance.
For more details, please visit Email Marketing vs Direct Mail: What’s the Difference and Which is Better for Your Business?
Flyer delivery falls under Canada Post Neighbourhood Mail. Prices were updated for all flyer mailings as of January 13th, 2025.
This is unaddressed ad mail and would cost $0.197 per piece, including transportation costs from Canada Post if it is under 6 x 12″ with a maximum thickness of 1 inch and a weight of <50g. Larger flyers, including magazine-style flyers like the Ikea Idea Books, are subject to “Oversized Neighbourhood Mail” rates.
Here’s how the standard $0.197 rate breaks down:
A “Specified Delivery Start Date” can be added as a campaign option for an extra $0.01 / per piece. This guarantees that your flyer will not be delivered before a set date and is a great way to ensure you time your flyers for a specific sale/promotion.
Download the 2025 Neighbourhood Mail price sheet for complete flyer delivery pricing.
Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.
An example of $10,000 would spend would be:
There are various tiers of discounts available. Please contact your Canada Post rep for more info.
You can send as few as 150 pieces for any available direct mail campaign in PostNow.
Why Personalized Mail?
Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.
Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.
Fast. Effective. Affordable.
Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.
