Personalized Mail Guidelines

Prices for a Direct Mail audience start at “free” and increase based on the dataset being accessed. Standard options for each mail type are listed below. More advanced data sets can be accessed from 3rd party providers like Environics.

Neighbourhood Mail Audience Options:

• Canada Post Precision Targeter – free to use. Includes neighbourhood targeting based on combinations of up-to 3 demographic filters.

Personalized Mail Audience Options:

• Use your own data – free. This includes PostNow doing basic cleaning of your data and running it through the National Change of Address (NCOA) to identify any bad records.
• Canada Post Postal Code Name/Addresses – from $0.15/record. Use 6-digit postal codes to target all households within. Includes names and address data that can be printed by an Expert Partner. Not available for any other use.

Postal Code Targeting Audience Options:

• Canada Post Postal Code Data. Included in postage. Use 6-digital postal codes to target all households within. A suppression list can be provided to remove existing customers from the final data.  Data includes address only, no names.

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

Flyer delivery falls under Canada Post Neighbourhood Mail. Prices were updated for all flyer mailings as of 2026. 

Neighbourhood Mail (also known as unaddressed ad mail) would cost $0.20 per piece, including transportation costs from Canada Post if it is under 6 x 12″ with a maximum thickness of 1 inch and a weight of <50g. Larger flyers, including magazine-style flyers like the Ikea Idea Books, are subject to “Oversized Neighbourhood Mail” rates.

Here’s how the standard $0.20 rate breaks down:

• Postage Rate: $0.187 / piece
• Transportation Fee: $0.013 / piece

A “Specified Delivery Start Date” can be added as a campaign option for an extra $0.011 / per piece. This guarantees that your flyer will not be delivered before a set date and is a great way to ensure you time your flyers for a specific sale/promotion.

Download the 2026 Neighbourhood Mail price sheet for complete flyer delivery pricing.

Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

Fast. Effective. Affordable.

Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.