Canadian Flag Proudly Canadian Owned & Operated
DASHBOARD LOG IN
PostNow Logo Canada Post Partner

Personalized Mail Guidelines

Here are a few guidelines if you’re considering using Personalized Mail:

  • There must be intent behind your campaign to promote a product, service, program, or event
  • Mail piece requires a 2″x4″ area for addressing and indicia purposes
  • The indicia can be customized but must be placed above and to the right of addressing
  • Minimum quantity of pieces: 150

More FAQ Archives

How much does personalized mail cost?

Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.

 

See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.

Is Personalized Mail the same as Smartmail Marketing?

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.

Why should I use you for our direct mail campaigns?

Fast. Effective. Affordable.

Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.

What costs are there with Direct Mail Advertising?

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

  • Planning & Design Costs (labour costs, asset licences, etc. )
  • Targeting/Data Costs (databases, licences, software, labour)
  • Production Costs (printing, folding, inserting, bundling, etc)
  • Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

Are there discounts on Personalized Mail postage?

Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

Are there discounts on Neighbourhood Mail postage?

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

  • 100,000 NM (approximately)
  • 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

chevron-down