Personalized Mail Guidelines

Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not inducted into the exact depot(s) closest to your delivery neighbourhoods.

In other words, unless you are willing to drive your campaign mail pieces to a specific dropoff depot or depots for larger campaigns, you are covering the cost for Canada Post to distribute your campaign to the appropriate depots for final sorting/delivery.

This transportation fee is often why you will see a published Neighbourhood Mail rate of $0.18 / piece, but the final price is $0.192 when working with a mail house or Canada Post directly.

At PostNow we include the transportation fee in all campaigns automatically.

Flyer delivery falls under Canada Post Neighbourhood Mail. Prices were updated for all flyer mailings as of January 13th, 2025. 

This is unaddressed ad mail and would cost $0.197 per piece, including transportation costs from Canada Post if it is under 6 x 12″ with a maximum thickness of 1 inch and a weight of <50g. Larger flyers, including magazine-style flyers like the Ikea Idea Books, are subject to “Oversized Neighbourhood Mail” rates.

Here’s how the standard $0.197 rate breaks down:

• Postage Rate: $0.184 / piece
• Transportation Fee: $0.013 / piece

A “Specified Delivery Start Date” can be added as a campaign option for an extra $0.01 / per piece. This guarantees that your flyer will not be delivered before a set date and is a great way to ensure you time your flyers for a specific sale/promotion.

Download the 2025 Neighbourhood Mail price sheet for complete flyer delivery pricing.

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (neighbourhood mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format – choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.

Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.