Personalized Mail Guidelines

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.

Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.

Fast. Effective. Affordable.

Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

• Planning & Design Costs (labour costs, asset licences, etc. )
• Targeting/Data Costs (databases, licences, software, labour)
• Production Costs (printing, folding, inserting, bundling, etc)
• Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

Yes, you can measure the effectiveness of Personalized Mail. Metrics such as response rates, conversion rates, and customer engagement can be tracked to evaluate the success of your campaign. For detailed insights, integrating personalized mail with digital tracking tools can provide comprehensive data on campaign performance.

For more details, please visit Email Marketing vs Direct Mail: What’s the Difference and Which is Better for Your Business?

While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.

Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.