Personalized Mail Guidelines

Fast. Effective. Affordable.

Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

• Planning & Design Costs (labour costs, asset licences, etc. )
• Targeting/Data Costs (databases, licences, software, labour)
• Production Costs (printing, folding, inserting, bundling, etc)
• Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (personalized mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format – choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.

See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.