What is the induction date?

The induction date is the date that PostNow delivers your campaign to a Canada Post sorting facility. After we induct your campaign, the delivery time to your audience will depend on the Canada Post Smartmail Marketing delivery standards.

Please contact us for information on delivery standards for your specific mail type and location.

More FAQ Archives

How can I estimate the cost of my direct mail campaign?

Use the Campaign Cost Calculator to input the number of households and desired mail type for an instant quote.

How do I choose a delivery date for my campaign?

In the scheduling step of the campaign builder, select an available delivery date. Ensure you account for processing time.

How do I choose the right type of mail for my campaign?

Personalized Mail: Targets specific individuals with customized messages.
Neighbourhood Mail: Reaches all households within a specific area or postal route.
Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
For more information, visit PostNow’s Audience Manager.

What information do I need to have ready before starting my campaign?

Campaign objectives and goals.
Budget considerations.
Design assets or ideas.
Target audience details.
Preferred delivery dates.

How do I get help from a real person?

We get it! Online ordering might not be your thing. We’re always available to help during the business day.

Contact us via phone: 1 (866) 482-2412
Use the website live chat tool
Send us an email at info@postnow.ca
Send a contact form from the contact page.

We do our best to respond to all business support issues within 1-business day. Usually, we’re even quicker.

Who can I send to with PostNow?

You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.

You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).