PostNow is Canadian Owned & Operated
Proudly Canadian Owned & Operated
Get Help: 1 (866) 482-2412
LOG IN

What is the NCOA database?

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.

More FAQ Archives

What are the steps to create a direct mail campaign using PostNow?

  • Sign Up or Log In: Create an account or access your existing account.
  • Select Campaign Type: Choose between Personalized Mail, Neighbourhood Mail, or Postal Code Targeting.
  • Design Your Mailer: Utilize free templates, upload your own design, or request custom artwork.
  • Define Target Audience: Use tools like the Audience Manager or Canada Post’s Precision Targeter.
  • Schedule and Launch: Set your delivery date, review all details, and proceed to checkout.

How can I estimate the cost of my direct mail campaign?

Use the Campaign Cost Calculator to input the number of households and desired mail type for an instant quote.

How do I target Neighbourhoods?

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.

 

What is the difference between Neighbourhood Mail and Postal Code Targeting?

  • Neighbourhood Mail: Reaches all households in a postal route or area.
  • Postal Code Targeting: Allows for more precise targeting based on demographics within specific postal codes.

How do I select the audience for my campaign?

  • Utilize the Audience Manager to define demographics such as age, income, or interests.
  • Alternatively, use Postal Code Targeting to specify geographic areas.

Who can I send to with PostNow?

You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.

You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).

PostNow is Canadian Owned & Operated
© Copyright PostNow 1997 - 2025   |
Privacy Policy
menuchevron-down
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram