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What is the NCOA database?

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.

More FAQ Archives

What is the minimum number of pieces I can send with PostNow?

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

What are the steps to create a direct mail campaign using PostNow?

  • Sign Up or Log In: Create an account or access your existing account.
  • Select Campaign Type: Choose between Personalized Mail, Neighbourhood Mail, or Postal Code Targeting.
  • Design Your Mailer: Utilize free templates, upload your own design, or request custom artwork.
  • Define Target Audience: Use tools like the Audience Manager or Canada Post’s Precision Targeter.
  • Schedule and Launch: Set your delivery date, review all details, and proceed to checkout.

What file formats are accepted for uploaded designs?

  • Accepted formats include high-resolution PDF, JPEG, and PNG files.
  • Ensure files meet resolution and bleed specifications as outlined in Artwork Specifications.

How do I use Canada Post’s Precision Targeter with PostNow?

  • Precision Targeter is integrated with PostNow. Input your desired audience criteria, and the tool will suggest optimal routes or postal codes.
  • More details are available on Canada Post’s Precision Targeter.

Who can I send to with PostNow?

You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.

You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).

What are the design specifications if I want to upload my own artwork?

  • Ensure your design meets size and format requirements, including high-resolution PDFs with a 0.125″ bleed and CMYK color mode.
  • Refer to Artwork Specifications for detailed guidelines.
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