What is Postal Code Targeting?

The success of a neighbourhood mail campaign can be measured through various ways such as:

• Call tracking
• Dynamic QR codes
• Discount codes
• pURLs

1. Create your free account at postnow.ca
2. Your account will be verified and postage rates applied.
3. Select Campaign Builder located under the SmartMail tab in the main menu.
4. Name your campaign and select type of campaign (personalized mail). Select the date you’d like your campaign delivered to Canada Post. Final in-home delivery will be subject to Canada Post delivery standards.
5. Upload your own targeting data or select a previously used audience. Enter your campaign quantity (150-50,000). We included a chart to show you pricing options for the most common options as you adjust your total.
6. Select your campaign format – choose from postcards, letters, invitations, and more.
7. Choose a template from the template gallery, upload your ready-to-print files or request custom artwork from our in-house graphic designer. (All required template changes are included in fees, custom artwork starts at $295).
8.  If you chose to Upload your Data, you will be prompted to either upload now or later. Click yes to clean your data, then select your data retention
   policy for this campaign.
9. Select Generate Campaign & Checkout or Save Progress & Complete Later. If you choose to complete later you will receive a link good for 30
   days via the email you supply. You will receive email notifications confirming your campaign order, as well as any edits requested with custom or edited design work.
   **At any time during this process there is a Campaign Summary button located on the bottom right of
   the page. This will show any customizations to your campaign as well as a quick Help section if you have any questions. Click the button again to close.

We handle everything from: design, print, data cleaning, mail prep and delivery to Canada Post.

When considering direct mail marketing, here are few tips that can help you elevate your campaign:

• Avoid Clutter
• Include a strong CTA (call-to-action)
• Use simple yet bold visuals
• Integrate campaign tracking tools such as call call tracking, pURLs, dynamic QR codes, or unique discount codes to help track the success of your campaign

There are also 3 components your that every successful direct mail campaign includes:

1. Defining the right audience
2. A high-value or relevant offer for your audience
3. Compelling and well-branded design

Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.

Formerly known as Unaddressed Ad Mail, Canada Post renamed Neighbourhood Mail when they introduced their updated suite of direct mail solutions for Canadian businesses under the Smartmail Marketing banner.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.

Why Personalized Mail?

Personalized Mail campaigns are great for customer retention and building loyal relationships with existing customers through one-one-one interactions.

Did you know? 86% of Canadians open the direct mail they receive and more than half make a purchase as a result. The open rate and purchase rate increases when personalized mail is used, which makes PM one of the most effective ways to incite action among an ideal target audience.