Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses.
Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.
See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.
Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?
To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer.
Invest and commit to a long-term marketing plan for a higher ROI.
Yes, you can measure the effectiveness of Personalized Mail. Metrics such as response rates, conversion rates, and customer engagement can be tracked to evaluate the success of your campaign. For detailed insights, integrating personalized mail with digital tracking tools can provide comprehensive data on campaign performance.
For more details, please visit Email Marketing vs Direct Mail: What’s the Difference and Which is Better for Your Business?
Neighbourhood mail is the perfect direct mail campaign if you’re looking to build brand awareness or acquire new customers.
Did you know? 88% of Canadians interact with a business after receiving direct mail.*
Requirements for Neighbourhood mail:
Pricing varies based on postage rate and quantity of pieces in your campaign. You can build a personalized mail campaign for as low as $300 CAD with a minimum of 150 pieces.
See Campaign Cost Calculator ⋆ PostNow.ca for accurate pricing options.
Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.
An example of $10,000 would spend would be:
Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.