Why should I use you for our direct mail campaigns?

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

• Planning & Design Costs (labour costs, asset licences, etc. )
• Targeting/Data Costs (databases, licences, software, labour)
• Production Costs (printing, folding, inserting, bundling, etc)
• Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

Here are a few guidelines if you’re considering using Personalized Mail:

• There must be intent behind your campaign to promote a product, service, program, or event
• Mail piece requires a 2″x4″ area for addressing and indicia purposes
• The indicia can be customized but must be placed above and to the right of addressing
• Minimum quantity of pieces: 150

While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.

Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.

Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

There are various tiers of discounts available. Please contact your Canada Post rep for more info.

Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not inducted into the exact depot(s) closest to your delivery neighbourhoods.

In other words, unless you are willing to drive your campaign mail pieces to a specific dropoff depot or depots for larger campaigns, you are covering the cost for Canada Post to distribute your campaign to the appropriate depots for final sorting/delivery.

This transportation fee is often why you will see a published Neighbourhood Mail rate of $0.187 / piece, but the final price is $0.20 when working with a mail house or Canada Post directly.

At PostNow we include the transportation fee in all campaigns automatically.

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.