FAQ Category: Postal Code Targeting

Considering PCT? Here are a few guidelines to consider before starting  your Postal Code Targeting campaign:

• PCT is a great way to connect with ideal prospects or gain new customers
• Allows small businesses to reach every address in a single postal code
• Must include a quiet zone around the address block and no text or graphics within a 5mm parameter
• Minimum quantity of pieces for campaign: 150

When considering direct mail marketing, here are few tips that can help you elevate your campaign:

• Avoid Clutter
• Include a strong CTA (call-to-action)
• Use simple yet bold visuals
• Integrate campaign tracking tools such as call call tracking, pURLs, dynamic QR codes, or unique discount codes to help track the success of your campaign

There are also 3 components your that every successful direct mail campaign includes:

1. Defining the right audience
2. A high-value or relevant offer for your audience
3. Compelling and well-branded design

Prices for a Direct Mail audience start at “free” and increase based on the dataset being accessed. Standard options for each mail type are listed below. More advanced data sets can be accessed from 3rd party providers like Environics.

Neighbourhood Mail Audience Options:

• Canada Post Precision Targeter – free to use. Includes neighbourhood targeting based on combinations of up-to 3 demographic filters.

Personalized Mail Audience Options:

• Use your own data – free. This includes PostNow doing basic cleaning of your data and running it through the National Change of Address (NCOA) to identify any bad records.
• Canada Post Postal Code Name/Addresses – from $0.15/record. Use 6-digit postal codes to target all households within. Includes names and address data that can be printed by an Expert Partner. Not available for any other use.

Postal Code Targeting Audience Options:

• Canada Post Postal Code Data. Included in postage. Use 6-digital postal codes to target all households within. A suppression list can be provided to remove existing customers from the final data.  Data includes address only, no names.

Yes! PostNow offers the complete Canada Post name and address list through our Audience Builder. Target based on Postal Codes of your customer or desired geographic target area.

Allows for hyper-targeting of homes within a 6 digit postal code. This is usually direct neighbours and consists of 16-20 addresses.