How To Build A Postal Code Targeting Audience

When it comes to reaching specific postal codes, building a postal code targeting audience allows you to connect with the households that matter most to your business. Here’s how you can build your postal code targeting audience with ease.

1. Go to the Dashboard

Begin by logging into your account and heading straight to the dashboard. This is where you can access all the tools and features needed to build your audience.

2. Choose “Build an Audience”

On your dashboard, locate the “Build an Audience” option and click on it. This will take you to the section where you can start creating your targeted postal code audience.

3. Give Your Audience a Name

Next, give your audience a unique name. This will help you easily identify it later when you’re setting up your campaigns.

4. Choose Postal Code Targeting

In the audience setup, select “Postal Code Targeting” as the type of campaign you’re planning. This option is designed to help you target specific postal codes with your marketing materials.

5. Bulk Postal Code Lookup

To add postal codes to your audience:

• List in the Postal Codes: Enter the postal codes you want to target into the provided field. You can input multiple postal codes at once.
• Click the “Click To Fetch The Count” Button: This button will return the total number of households within the listed postal codes. This gives you an immediate understanding of your potential reach.
• Click the Add Button: After reviewing the count, click the add button to include these households in your audience total.

6. You Can See the Cost of Different Sized Mail Types

As you build your audience, you’ll have the opportunity to view the cost associated with different sizes of mail types. This feature allows you to budget effectively based on your chosen audience size and mailing options.

7. Select “Save Audience” on the Bottom of the Page to Finish

Once you’re satisfied with your audience, click “Save Audience” at the bottom of the page. This finalizes your audience, making it ready for use in future campaigns.

8. Your Audience is Ready to Use When Building Your Future Campaigns

With your postal code targeting audience saved, it’s all set to be deployed in any upcoming campaigns. This ensures that your marketing efforts are precisely aimed at the households within your chosen postal codes.

Building a postal code targeting audience is a straightforward process that allows you to focus your marketing efforts on specific areas. By following these steps, you can create a highly effective audience that aligns perfectly with your campaign goals. Ready to get started? Build your audience today and take your marketing to the next level!