In today’s digital world, direct mail marketing can be a powerful tool to help you reach your target audience. By using targeted data lists and personalized messages, you can connect with potential customers in your neighbourhood or across Canada. And with technology leading the way in our lives, it’s imperative for it to be included in your marketing mix to stand out from your competitors.
That’s why direct mail has evolved to transition into a digital world. By incorporating sophisticated online tools like PostNow, not only can you can reach your customers faster than ever before, but you can understand their shopping and lifestyle behaviours as well.
PostNow – the turnkey solution for building, designing and printing a mail campaign online can target your ideal customers using postal codes quickly and affordably!
Creating a target audience is the foundation of building a mail campaign, and choosing the right data is crucial to the success of your direct mail campaign. With access to 15 million addresses, 3 billion consumer data points and 1200 targeting attributes, an ideal target audience can be defined based on demographics, geography and even life stages and lifestyle.
There are several ways to use data points to identify your ideal target audience.
Once you’ve identified your ideal audience, you can easily create a relevant message to engage with current customers or prospects and then create a strategy for optimal timing and frequency to reach your ideal audience. Find out more about direct mail design best practices in our next webinar recap.
PCT, also commonly known as Postal Code Targeting, can help your small business expand into new markets to gain new customers and help you to connect with your existing customers to build brand loyalty.
PCT allows small businesses to reach every address within a single postal code while simultaneously suppressing existing customer data to optimize acquisition efforts.
Customer journeys can be hard to predict by only using direct mail campaigns so, it’s essential to integrate digital into your direct marketing mix. By incorporating digital tools, it’s easy to follow and track the success of your campaign.
Measuring your direct mail campaign is an important aspect of the marketing strategy that is typically overlooked. But it’s a significant step of the process to learn from and adapt accordingly for your next campaign.
Using these tools and tactics can not only help you measure your campaign but can ultimately spearhead your business marketing goals.