Direct Mail Campaign Cost Calculator

Quickly get an exact cost quote on a custom Canada Post Direct Mail Campaign from PostNow. Campaign costs include Smartmail Postage, template design edits, printing, mail prep services, and all transportation costs.

Enter the households you want to reach:

Please enter a number from 150 to 100000.

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Neighbourhood Mail

Also known as Unaddressed Mail. Delivery in 5-9 days from induction.

Personalized Mail

Also known as Addressed Mail. Delivery in 3-5 days from induction.

Postal Code Targeting

Advanced direct mail campaigns. Delivery in 2-5 days from induction.

3 Ways to Increase Direct Mail ROI:

Send Frequently, Utilize Multidrop Campaigns:
Repetitive marketing communication to the same people increases your success rate. Multidrop campaigns utilize print savings to increase overall ROI and making campaign planning easier.

Send to Larger Audiences:
Print more, save more. It's that easy. Larger audiences can reduce your print costs substantially. Considerable differences in per piece cost apply well beyond 10,000 pieces.

Create High Quality Designs with Strong Offers:
Your mail piece should be designed to get attention in the mailbox. Stand out with colour, quality and brand identity. Encourage engagement with strong offers or value.

What's Included in the Price You See:

Campaign Rate:
Everything! The printing (full colour, quality paper, double-sided by default), campaign audience creation*, template edits or design tweaking, real human customer support, shipping to Canada Post.

Postage Rate:
The lowest price you are eligible for through Canada Post. Log in if you have contract rates or discounts.

Multidrop Fee:
You save with multidrop because of the volume printing discounts. The $50 fee / additional mail drop covers storage, necessary paperwork, and shipping to Canada Post.

Have Questions? Get In Touch!

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Direct Mail Cost Calculator FAQ

What is included in the campaign cost estimate?

The estimate includes postage, design edits, printing, mail preparation, and transportation costs.

What is the maximum number of households I can target using the calculator?

The calculator supports campaigns targeting up to 100,000 households. For larger campaigns, contact PostNow directly for custom quotes.

Can I get a discount on larger campaigns?

Yes, sending to larger audiences can reduce the cost per piece. Additionally, eligible advertisers may qualify for Canada Post Contract Rates, which offer further discounts.

What factors influence the cost of my direct mail campaign?

Costs depend on the type of mail (Neighbourhood, Personalized, or Postal Code Targeting), the number of households, and additional services like design and print.

How do I use the PostNow’s Campaign Cost Calculator?

The Campaign Cost Calculator allows you to quickly estimate the cost of a direct mail campaign by entering the number of households you want to reach and selecting your desired mail type.

2025 Canada Post Smartmail Marketing Postage Rates*

Neighbourhood Mail: $0.197

Personalized Mail: $0.555

Postal Code Targeting: $0.415

*Direct Mail Rates updated January 2025.
Neighbourhood Mail rate includes 1.3c transportation cost.
Overweight items will incur additional fees.

Direct Mail Campaign Cost Calculator

Neighbourhood Mail

Personalized Mail

Postal Code Targeting

Neighbourhood Mail Pricing Options

Personalized Mail Pricing Options

Postal Code Targeting Pricing Options

3 Ways to Increase Direct Mail ROI:

What's Included in the Price You See:

Have Questions? Get In Touch!

Direct Mail Cost Calculator FAQ

What is included in the campaign cost estimate?

What is the maximum number of households I can target using the calculator?

Can I get a discount on larger campaigns?

What factors influence the cost of my direct mail campaign?

How do I use the PostNow’s Campaign Cost Calculator?

2025 Canada Post Smartmail Marketing Postage Rates*

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