What is the minimum number of pieces I can send with PostNow?

• Yes, you can set up multiple delivery dates during the scheduling phase for staggered campaigns.

• Personalized Mail: Targets specific individuals with customized messages.
• Neighbourhood Mail: Reaches all households within a specific area or postal route.
• Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
• For more information, visit PostNow’s Audience Manager.

Canada Post adds a Neighbourhood Mail transportation fee to all campaigns not inducted into the exact depot(s) closest to your delivery neighbourhoods.

In other words, unless you are willing to drive your campaign mail pieces to a specific dropoff depot or depots for larger campaigns, you are covering the cost for Canada Post to distribute your campaign to the appropriate depots for final sorting/delivery.

This transportation fee is often why you will see a published Neighbourhood Mail rate of $0.187 / piece, but the final price is $0.20 when working with a mail house or Canada Post directly.

At PostNow we include the transportation fee in all campaigns automatically.

Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.

Current Neighbourhood Mail postage rates are $0.20.

Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).

*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

When budgeting for a Direct Mail Ad Campaign you should plan for the following cost categories:

• Planning & Design Costs (labour costs, asset licences, etc. )
• Targeting/Data Costs (databases, licences, software, labour)
• Production Costs (printing, folding, inserting, bundling, etc)
• Postage/Transportation Costs

Final costs can be controlled with proper planning and targeting.

• Precision Targeter is integrated with PostNow. Input your desired audience criteria, and the tool will suggest optimal routes or postal codes.
• More details are available on Canada Post’s Precision Targeter.