Neighbourhood Mail Guidelines?

Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.

An example of $10,000 would spend would be:

• 100,000 NM (approximately)
• 20,000 PM (approximately)

Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.

Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.

Current Neighbourhood Mail postage rates are $0.20.

Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).

*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.

Formerly known as Unaddressed Ad Mail, Canada Post renamed Neighbourhood Mail when they introduced their updated suite of direct mail solutions for Canadian businesses under the Smartmail Marketing banner.

For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.

The success of a neighbourhood mail campaign can be measured through various ways such as:

• Call tracking
• Dynamic QR codes
• Discount codes
• pURLs

Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?

To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer. 

Invest and commit to a long-term marketing plan for a higher ROI.

Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.

See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.