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Neighbourhood mail is the perfect direct mail campaign if you’re looking to build brand awareness or acquire new customers.
Did you know? 88% of Canadians interact with a business after receiving direct mail.*
Requirements for Neighbourhood mail:
Neighbourhood Mail (often abbreviated to NM) is a direct mail delivery channel of Canada Post. This is unaddressed mail that is delivered to all households* in a Neighbourhood Walk.
Formerly known as Unaddressed Ad Mail, Canada Post renamed Neighbourhood Mail when they introduced their updated suite of direct mail solutions for Canadian businesses under the Smartmail Marketing banner.
For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.
Frequency matters: It takes 5-8 touchpoints with your ideal target audience before your branding and messaging starts to make an impact?
To make a lasting impression on your ideal target audience consider connecting with them at the right time with the right message, with a relevant or high-value offer.
Invest and commit to a long-term marketing plan for a higher ROI.
Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.
An example of $10,000 would spend would be:
Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.
New to Neighbourhood Mail? Using NM is best when you want to:
You can use Neighbourhood mail to effectively highlight your current promotional offers, promote new products, services, or business openings, and to keep in touch with your current customers to encourage loyalty and referrals.
The success of a neighbourhood mail campaign can be measured through various ways such as:
Neighbourhood mail is a type of smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and personalized mail.
See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on our smartmail marketing tools.
