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Here are a few guidelines if you’re considering using Personalized Mail:
Discounts are available. To qualify, a customer must commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount. There are various tiers of discounts available. Please contact us if you would like an introduction to a Canada Post sales rep.
An example of $10,000 would spend would be:
Discounts start at about 20% and increase based on total volume. The commitments are in the millions of dollars spent/year for the largest available Canada Post discounts.
While you can send a 4×6″ postcard with Neighbourhood Mail, which will be the cheapest to produce, it does not offer the best value.
Larger postcards will grab more attention and drive more campaign engagement, making them generate more ROI. We find the best size to send is a 5.5×8.5″ postcard due to its production costs being highly efficient and its impact being strong in a pile of flyers.
Neighbourhood Mail is the most affordable type of direct mail you can send in Canada. The price of a campaign varies due to the cost of print and campaign production but postage rates are always the same, regardless of volume*.
Current Neighbourhood Mail postage rates for 2023 are $0.188, including transportation fees ($0.015/piece).
Check out our Neighbourhood Mail Budget Calculator for accurate pricing options that include postage, mail prep, design, print and transportation. A small campaign may cost $0.50+/postcard while a high volume campaign (10,000 households or more) will see significant reduction in print cost per piece ($0.15 each).
*If you spend more than $10,000 in Canada Post postage fees per year, you may be eligible for a discounted contract rate! Contact our team for information and a direct introduction to a Canada Post rep in your area.
For more information on Neighbourhood Mail and how to use it effectively, you can check out our Neighbourhood Mail resources.
Discounts are available for contracts with Canada Post. To qualify, a customer is required to commit to a minimum spend of $10,000 annually per service. Canada Post will look at your marketing plan and budget to see if you’re likely to achieve the minimum spend before awarding you a postage discount.
An example of $10,000 would spend would be:
There are various tiers of discounts available. Please contact your Canada Post rep for more info.
Fast. Effective. Affordable.
Our online tools are designed to help you build and manage your direct mail campaigns easier than ever. We’ve put together simple options to select from and then our expert direct mail team handles everything from design, targeting, data cleaning, printing and mailing for you. Oh, and our prices are awesome! Try out our campaign calculator to see how much your next campaign could cost.
Personalized mail is one of many options for smartmail marketing. Other forms of smartmail marketing can include: postal code targeting and neighbourhood mail.
See: Smartmail Marketing Campaigns ⋆ PostNow.ca for more info on other smartmail marketing direct mail campaigns that we offer.
