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What is the induction date?

The induction date is the date that PostNow delivers your campaign to a Canada Post sorting facility. After we induct your campaign, the delivery time to your audience will depend on the Canada Post Smartmail Marketing delivery standards.

Please contact us for information on delivery standards for your specific mail type and location.

More FAQ Archives

How do I get help from a real person?

We get it! Online ordering might not be your thing. We’re always available to help during the business day.

  • Contact us via phone: 1 (866) 482-2412
  • Use the website live chat tool
  • Send us an email at info@postnow.ca
  • Send a contact form from the contact page.

We do our best to respond to all business support issues within 1-business day. Usually, we’re even quicker.

What is the difference between Neighbourhood Mail and Postal Code Targeting?

  • Neighbourhood Mail: Reaches all households in a postal route or area.
  • Postal Code Targeting: Allows for more precise targeting based on demographics within specific postal codes.

How do I select the audience for my campaign?

  • Utilize the Audience Manager to define demographics such as age, income, or interests.
  • Alternatively, use Postal Code Targeting to specify geographic areas.

How do I choose the right type of mail for my campaign?

  • Personalized Mail: Targets specific individuals with customized messages.
  • Neighbourhood Mail: Reaches all households within a specific area or postal route.
  • Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
  • For more information, visit PostNow’s Audience Manager.

How can I use the free templates to design my direct mail piece?

Access the Direct Mail Design Library to select and customize templates.

Who can I send to with PostNow?

You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.

You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).

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