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What is the induction date?

The induction date is the date that PostNow delivers your campaign to a Canada Post sorting facility. After we induct your campaign, the delivery time to your audience will depend on the Canada Post Smartmail Marketing delivery standards.

Please contact us for information on delivery standards for your specific mail type and location.

More FAQ Archives

What are the steps to create a direct mail campaign using PostNow?

  • Sign Up or Log In: Create an account or access your existing account.
  • Select Campaign Type: Choose between Personalized Mail, Neighbourhood Mail, or Postal Code Targeting.
  • Design Your Mailer: Utilize free templates, upload your own design, or request custom artwork.
  • Define Target Audience: Use tools like the Audience Manager or Canada Post’s Precision Targeter.
  • Schedule and Launch: Set your delivery date, review all details, and proceed to checkout.

I need help with my order. How can I reach your team?

To get help with your order from PostNow, you can contact their team via email at contact@postnow.ca or by calling 1-866-482-2412. Their office support hours are Monday to Friday from 7 AM to 5 PM MST. Alternatively, you can use their live chat feature to get a quicker response. For more details, visit their Contact Us page.

How do I use Canada Post’s Precision Targeter with PostNow?

  • Precision Targeter is integrated with PostNow. Input your desired audience criteria, and the tool will suggest optimal routes or postal codes.
  • More details are available on Canada Post’s Precision Targeter.

What information do I need to have ready before starting my campaign?

  • Campaign objectives and goals.
  • Budget considerations.
  • Design assets or ideas.
  • Target audience details.
  • Preferred delivery dates.

How do I target Neighbourhoods?

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.

 

What factors affect the total price of a campaign?

  • Mail type (Personalized, Neighbourhood, etc.).
  • Print and design costs.
  • Volume of mail pieces.
  • Delivery location and targeting complexity.
  • Refer to Direct Mail Costs for more information.
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