What is the induction date?

The induction date is the date that PostNow delivers your campaign to a Canada Post sorting facility. After we induct your campaign, the delivery time to your audience will depend on the Canada Post Smartmail Marketing delivery standards.

Please contact us for information on delivery standards for your specific mail type and location.

More FAQ Archives

What is the difference between Neighbourhood Mail and Postal Code Targeting?

Neighbourhood Mail: Reaches all households in a postal route or area.
Postal Code Targeting: Allows for more precise targeting based on demographics within specific postal codes.

How can I use the free templates to design my direct mail piece?

Access the Direct Mail Design Library to select and customize templates.

What is the minimum number of pieces I can send with PostNow?

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

How do I pay for my campaign?

We pre-authorize your credit card for the campaign total in order to confirm your campaign. Your payment is then processed before your campaign goes to print, but not before your design, data & quantity are finalized.

What are the design specifications if I want to upload my own artwork?

Ensure your design meets size and format requirements, including high-resolution PDFs with a 0.125″ bleed and CMYK color mode.
Refer to Artwork Specifications for detailed guidelines.

What are the steps to create a direct mail campaign using PostNow?

Sign Up or Log In: Create an account or access your existing account.
Select Campaign Type: Choose between Personalized Mail, Neighbourhood Mail, or Postal Code Targeting.
Design Your Mailer: Utilize free templates, upload your own design, or request custom artwork.
Define Target Audience: Use tools like the Audience Manager or Canada Post’s Precision Targeter.
Schedule and Launch: Set your delivery date, review all details, and proceed to checkout.