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What campaign size formats do you offer?

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

  • Postcards
    • 5.5 x 8.5″
    • 6 x 12″
  • Letters
    • 8.5 x 11″ in an envelope
    • 8.5 x 14″ in an envelope
  • Folder Cards
    • 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.

More FAQ Archives

How do I select the audience for my campaign?

  • Utilize the Audience Manager to define demographics such as age, income, or interests.
  • Alternatively, use Postal Code Targeting to specify geographic areas.

What is the minimum number of pieces I can send with PostNow?

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

How do I pay for my campaign?

We pre-authorize your credit card for the campaign total in order to confirm your campaign. Your payment is then processed before your campaign goes to print, but not before your design, data & quantity are finalized.

How do I choose the right type of mail for my campaign?

  • Personalized Mail: Targets specific individuals with customized messages.
  • Neighbourhood Mail: Reaches all households within a specific area or postal route.
  • Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
  • For more information, visit PostNow’s Audience Manager.

What is the NCOA database?

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.

Can I save or reuse audience lists for future campaigns?

  • Yes, you can save audience selections as templates for future use, streamlining recurring campaigns.
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