FAQ Category: Campaign Builder

• Ensure your design meets size and format requirements, including high-resolution PDFs with a 0.125″ bleed and CMYK color mode.
• Refer to Artwork Specifications for detailed guidelines.

Access the Direct Mail Design Library to select and customize templates.

• Campaign objectives and goals.
• Budget considerations.
• Design assets or ideas.
• Target audience details.
• Preferred delivery dates.

• Personalized Mail: Targets specific individuals with customized messages.
• Neighbourhood Mail: Reaches all households within a specific area or postal route.
• Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
• For more information, visit PostNow’s Audience Manager.

• Sign Up or Log In: Create an account or access your existing account.
• Select Campaign Type: Choose between Personalized Mail, Neighbourhood Mail, or Postal Code Targeting.
• Design Your Mailer: Utilize free templates, upload your own design, or request custom artwork.
• Define Target Audience: Use tools like the Audience Manager or Canada Post’s Precision Targeter.
• Schedule and Launch: Set your delivery date, review all details, and proceed to checkout.

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.

You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.

You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).

We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.

1. Build your direct mail campaign
2. Pay for your campaign (print, data & postage fees all included)
3. Request design changes
4. Approve your campaign design & data/audience target
5. Sit back and relax

Yes! If you already have a direct mail campaign design done, we will print it for you after you upload and complete your campaign order. Files should be packaged as print-ready PDFs or you can upload your AI, PSD, INDD, or other design format directly. Max file-size upload is 64MB.

If there are any issues with the print files, we will help you correct them or provide specific file specifications to you and your designer.

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

• Postcards
  • 5.5 x 8.5″
  • 6 x 12″
• Letters
  • 8.5 x 11″ in an envelope
  • 8.5 x 14″ in an envelope
• Folder Cards
  • 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.

We get it! Online ordering might not be your thing. We’re always available to help during the business day.

• Contact us via phone: 1 (866) 482-2412
• Use the website live chat tool
• Send us an email at info@postnow.ca
• Send a contact form from the contact page.

We do our best to respond to all business support issues within 1-business day. Usually, we’re even quicker.