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We are offering a program to Brokerages and larger real estate teams where you can group everyone’s Christmas Card recipient lists into a single campaign. This saves the agents money and allows those with smaller contact lists to send out personalized holiday cards using Canada Post. Agents can even create customized messages for their contacts. The program is a little complex, so we recommend contacting us to discuss the details for your brokerage.
Our annual Christmas Card campaigns are back! Starting October 11th, you can order your personalized Christmas and Holiday cards from PostNow. This year, we are introducing the ability for brokerages and real estate teams to do group buys on Christmas Cards where agents still get personalization capabilities, but you order a single campaign as the broker/manager. That saves everyone on their print while simplifying everyone’s life during the busy holiday season.
For complete information on Christmas Card marketing campaigns, check out our comprehensive guide to Holiday Card Marketing. You’ll learn the best etiquette to follow and see how to order a Christmas Card Direct Mail Campaign on PostNow.
This is for Canadian Real Estate Brokerages or large teams. If your brokerage has many newer agents without large books of business or contact lists, a Holiday Card campaign using direct mail delivery is typically out of reach. You can offer this program to your agents and save them money and time while giving them a chance to build stronger relationships with prospects and their customers.
If you are a RE/MAX, TRREB, Century 21, or EXIT Realty Agent, we offer additional cost savings programs, including direct access to your Canada Post discounts.
Real estate is all about belly-to-belly interactions, and while it would be great to connect with everyone during the holidays, it is unrealistic. Getting a sincere holiday greeting card into the homes of your contacts is a great way to stay front of mind without needing to rely on sales pitches and tactics.
In the past, many agents avoided this because of the cost or time it takes to do it when you have 100+ contacts to send to. They know they should, but, there is always another barrier. By offering a program to your agents, you break down those barriers to successful relationship building.
Sure, you could do a Holiday Card campaign yourself. You just have to find enough cards that you like, write a message to every single person, stuff the cards into envelopes, fill out envelopes with addresses, lick stamps or fill out the “easy” Canada Post paperwork. If that sounds like a lot of work, that’s because it is!
We simplify all of those steps and save you on postage. Instead of stamps at more than $1 each, you can use the Personalized Mail rate of $0.525/house (even less if your company has a contract rate).
On top of that, we know the timelines and have the experience to complete these campaigns for your brokerage without error.
We think you’d be hard-pressed to find a reason not to do it with us VS. doing it on your own.
This type of campaign is designed to maximize cost savings for clients. While some customization is removed on an agent-by-agent basis, we still allow custom messaging and back-of-card contact info.
Due to the complexity of the group campaign, we recommend working with our Account Managers on creating your campaign.
Your account manager will handle everything else and even guide you through any troubles you might have with data collection.
1,000 Christmas Cards start at $0.95 for personalized printing and addressing. Additional costs for postage and agent-by-agent personalization are not included.
Use our Direct Mail Campaign Calculator to get a quick estimate on a card campaign. You will want to select Personalized Mail from the filters and view the Invitation/Holiday Card format pricing. This will give you a starting point of the campaign – the pricing shown is for an individual agent campaign and does not include additional fees that will be assigned to
There are a couple of optional fees to consider when doing a group direct mail campaign like this. You can do some of these internally or hand them to our team for help.
While we handle as much as possible, you must provide a few things for the campaign to go smoothly.
As mentioned above, you do need to prepare the combined contact list. We have created a sample CSV for you to use as a template. Download it here and have your agents provide info this way. CRMS will be able to export contact data with all of the required addressing fields.
**Group Christmas Card Address Template**
Addressing info must be formatted correctly. We do run all addressed lists through the National Change of Address to remove bad addresses – moved, deceased, incorrect, etc.
If you opt to give your agents the ability to add a custom message to the Christmas Card, you will need to include that information in the template CSV.
Looking for a data wizard to help out with advanced personalization in the messaging? Let us connect you to our strategy partner, Boost2Business. Their team can work with you to create amazing custom messaging based on your CRM data and potential custom fields.
If you want to add unique sign-off signatures at the end of the holiday greeting (inside, right panel), you can do that! A PNG file needs to be prepared for each agent. Here’s a simple way to do it:
Need help with this? Our team can do that hard work and walk you through this when we plan your campaign.
Are you looking for great tools and programs to add to your brokerages toolkit? We want to chat. Our team of direct mail experts can help you create brokerage programs or special campaigns available to your agents via the PostNow platform. We even offer perfect programs to fit into your profit centre model. Contact our senior business development team to schedule a conversation.
