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What campaign size formats do you offer?

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

  • Postcards
    • 5.5 x 8.5″
    • 6 x 12″
  • Letters
    • 8.5 x 11″ in an envelope
    • 8.5 x 14″ in an envelope
  • Folder Cards
    • 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.

More FAQ Archives

Are there any discounts for larger campaigns?

Yes, bulk orders typically receive lower per-unit pricing. Contact customer support for specific rates on large campaigns.

What is the typical turnaround time for campaigns to be printed and delivered?

  • Turnaround times vary but generally range from 7-14 business days from order confirmation to delivery.

Can PostNow work with pre-printed mailers or help with special items like calendars or magnets?

PostNow does not accept pre-printed mail pieces* for mailing services. However, there are companies that specialize in handling pre-printed items, such as One To One Mailing in Edmonton or other direct mail houses across CanadaVisit One To One Mailing for more information.

If you’ve already printed your mailers, the fees for preparing and mailing them will depend on the direct mail company you choose to work with. These costs can vary based on factors like the type of material and project scope. For a list of options, check out the Canada Post Partner Directory.

For DIY enthusiasts, Canada Post’s online tools, such as Precision Targeter, can help you plan and execute a direct mail campaign. These tools allow you to target specific neighborhoods, demographics, and more.

*When it comes to special items like calendars, magnets, or other unique materials, PostNow evaluates these projects on a case-by-case basis. Contact us to discuss the specifics of your project.

What information do I need to have ready before starting my campaign?

  • Campaign objectives and goals.
  • Budget considerations.
  • Design assets or ideas.
  • Target audience details.
  • Preferred delivery dates.

How do I target Neighbourhoods?

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.

 

How can I estimate the cost of my direct mail campaign?

Use the Campaign Cost Calculator to input the number of households and desired mail type for an instant quote.

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