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How do I target Neighbourhoods?

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.

 

More FAQ Archives

How can I estimate the cost of my direct mail campaign?

Use the Campaign Cost Calculator to input the number of households and desired mail type for an instant quote.

What factors affect the total price of a campaign?

  • Mail type (Personalized, Neighbourhood, etc.).
  • Print and design costs.
  • Volume of mail pieces.
  • Delivery location and targeting complexity.
  • Refer to Direct Mail Costs for more information.

How do I choose the right type of mail for my campaign?

  • Personalized Mail: Targets specific individuals with customized messages.
  • Neighbourhood Mail: Reaches all households within a specific area or postal route.
  • Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
  • For more information, visit PostNow’s Audience Manager.

How do I select the audience for my campaign?

  • Utilize the Audience Manager to define demographics such as age, income, or interests.
  • Alternatively, use Postal Code Targeting to specify geographic areas.

Are there any discounts for larger campaigns?

Yes, bulk orders typically receive lower per-unit pricing. Contact customer support for specific rates on large campaigns.

Can PostNow work with pre-printed mailers or help with special items like calendars or magnets?

PostNow does not accept pre-printed mail pieces* for mailing services. However, there are companies that specialize in handling pre-printed items, such as One To One Mailing in Edmonton or other direct mail houses across CanadaVisit One To One Mailing for more information.

If you’ve already printed your mailers, the fees for preparing and mailing them will depend on the direct mail company you choose to work with. These costs can vary based on factors like the type of material and project scope. For a list of options, check out the Canada Post Partner Directory.

For DIY enthusiasts, Canada Post’s online tools, such as Precision Targeter, can help you plan and execute a direct mail campaign. These tools allow you to target specific neighborhoods, demographics, and more.

*When it comes to special items like calendars, magnets, or other unique materials, PostNow evaluates these projects on a case-by-case basis. Contact us to discuss the specifics of your project.

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