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How do I target Neighbourhoods?

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.

 

More FAQ Archives

Can I save or reuse audience lists for future campaigns?

  • Yes, you can save audience selections as templates for future use, streamlining recurring campaigns.

What is the induction date?

The induction date is the date that PostNow delivers your campaign to a Canada Post sorting facility. After we induct your campaign, the delivery time to your audience will depend on the Canada Post Smartmail Marketing delivery standards.

Please contact us for information on delivery standards for your specific mail type and location.

Can PostNow work with pre-printed mailers or help with special items like calendars or magnets?

PostNow does not accept pre-printed mail pieces* for mailing services. However, there are companies that specialize in handling pre-printed items, such as One To One Mailing in Edmonton or other direct mail houses across CanadaVisit One To One Mailing for more information.

If you’ve already printed your mailers, the fees for preparing and mailing them will depend on the direct mail company you choose to work with. These costs can vary based on factors like the type of material and project scope. For a list of options, check out the Canada Post Partner Directory.

For DIY enthusiasts, Canada Post’s online tools, such as Precision Targeter, can help you plan and execute a direct mail campaign. These tools allow you to target specific neighborhoods, demographics, and more.

*When it comes to special items like calendars, magnets, or other unique materials, PostNow evaluates these projects on a case-by-case basis. Contact us to discuss the specifics of your project.

How do I choose a delivery date for my campaign?

  • In the scheduling step of the campaign builder, select an available delivery date. Ensure you account for processing time.

How can I use the free templates to design my direct mail piece?

Access the Direct Mail Design Library to select and customize templates.

How do I use Canada Post’s Precision Targeter with PostNow?

  • Precision Targeter is integrated with PostNow. Input your desired audience criteria, and the tool will suggest optimal routes or postal codes.
  • More details are available on Canada Post’s Precision Targeter.
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