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How do I target Neighbourhoods?

You can use our Neighbour Mail Audience Builder to target select neighbourhoods. Here’s a short 2-minute demo on how to target a neighbourhood, including adding demographic filters.

Note you only need to outline the area you want to target. We will use the Precision Targeter tool to find your campaign’s matching neighbourhoods and households.

 

More FAQ Archives

What is the difference between Neighbourhood Mail and Postal Code Targeting?

  • Neighbourhood Mail: Reaches all households in a postal route or area.
  • Postal Code Targeting: Allows for more precise targeting based on demographics within specific postal codes.

Can I upload my own print ready design files?

Yes! If you already have a direct mail campaign design done, we will print it for you after you upload and complete your campaign order. Files should be packaged as print-ready PDFs or you can upload your AI, PSD, INDD, or other design format directly. Max file-size upload is 64MB.

If there are any issues with the print files, we will help you correct them or provide specific file specifications to you and your designer.

How do I choose the right type of mail for my campaign?

  • Personalized Mail: Targets specific individuals with customized messages.
  • Neighbourhood Mail: Reaches all households within a specific area or postal route.
  • Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
  • For more information, visit PostNow’s Audience Manager.

What information do I need to have ready before starting my campaign?

  • Campaign objectives and goals.
  • Budget considerations.
  • Design assets or ideas.
  • Target audience details.
  • Preferred delivery dates.

How does PostNow work?

We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.

  1. Build your direct mail campaign
  2. Pay for your campaign (print, data & postage fees all included)
  3. Request design changes
  4. Approve your campaign design & data/audience target
  5. Sit back and relax

How can I use the free templates to design my direct mail piece?

Access the Direct Mail Design Library to select and customize templates.

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