How does PostNow work?

PostNow currently offers 3-4 various campaign size options for each type of direct mail. The direct mail campaign size formats shown are all in inches.

• Postcards
  • 5.5 x 8.5″
  • 6 x 12″
• Letters
  • 8.5 x 11″ in an envelope
  • 8.5 x 14″ in an envelope
• Folder Cards
  • 5.5 x 8.5″ folded (11 x 8.5″ unfolded)

While other sizes are available to print, the standard options made available were picked because of the balance between standing out in the mailbox and still being cost-effective to produce with our print equipment.

• Utilize the Audience Manager to define demographics such as age, income, or interests.
• Alternatively, use Postal Code Targeting to specify geographic areas.

• Campaign objectives and goals.
• Budget considerations.
• Design assets or ideas.
• Target audience details.
• Preferred delivery dates.

PostNow does not accept pre-printed mail pieces* for mailing services. However, there are companies that specialize in handling pre-printed items, such as One To One Mailing in Edmonton or other direct mail houses across Canada. Visit One To One Mailing for more information.

If you’ve already printed your mailers, the fees for preparing and mailing them will depend on the direct mail company you choose to work with. These costs can vary based on factors like the type of material and project scope. For a list of options, check out the Canada Post Partner Directory.

For DIY enthusiasts, Canada Post’s online tools, such as Precision Targeter, can help you plan and execute a direct mail campaign. These tools allow you to target specific neighborhoods, demographics, and more.

*When it comes to special items like calendars, magnets, or other unique materials, PostNow evaluates these projects on a case-by-case basis. Contact us to discuss the specifics of your project.

• Ensure your design meets size and format requirements, including high-resolution PDFs with a 0.125″ bleed and CMYK color mode.
• Refer to Artwork Specifications for detailed guidelines.

• In the scheduling step of the campaign builder, select an available delivery date. Ensure you account for processing time.