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How does PostNow work?

We simplified direct mail campaign ordering by putting together a “campaign in a box” solution that saves you time and cost on direct mail campaigns under 100,000 pieces.

  1. Build your direct mail campaign
  2. Pay for your campaign (print, data & postage fees all included)
  3. Request design changes
  4. Approve your campaign design & data/audience target
  5. Sit back and relax

More FAQ Archives

What is the minimum number of pieces I can send with PostNow?

You can send as few as 150 pieces for any available direct mail campaign in PostNow.

How do I use Canada Post’s Precision Targeter with PostNow?

  • Precision Targeter is integrated with PostNow. Input your desired audience criteria, and the tool will suggest optimal routes or postal codes.
  • More details are available on Canada Post’s Precision Targeter.

What information do I need to have ready before starting my campaign?

  • Campaign objectives and goals.
  • Budget considerations.
  • Design assets or ideas.
  • Target audience details.
  • Preferred delivery dates.

How do I choose a delivery date for my campaign?

  • In the scheduling step of the campaign builder, select an available delivery date. Ensure you account for processing time.

What is the NCOA database?

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.

Can PostNow work with pre-printed mailers or help with special items like calendars or magnets?

PostNow does not accept pre-printed mail pieces* for mailing services. However, there are companies that specialize in handling pre-printed items, such as One To One Mailing in Edmonton or other direct mail houses across Canada. Visit One To One Mailing for more information.

If you’ve already printed your mailers, the fees for preparing and mailing them will depend on the direct mail company you choose to work with. These costs can vary based on factors like the type of material and project scope. For a list of options, check out the Canada Post Partner Directory.

For DIY enthusiasts, Canada Post’s online tools, such as Precision Targeter, can help you plan and execute a direct mail campaign. These tools allow you to target specific neighborhoods, demographics, and more.

*When it comes to special items like calendars, magnets, or other unique materials, PostNow evaluates these projects on a case-by-case basis. Contact us to discuss the specifics of your project.

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