How does PostNow work?

Access the Direct Mail Design Library to select and customize templates.

• Utilize the Audience Manager to define demographics such as age, income, or interests.
• Alternatively, use Postal Code Targeting to specify geographic areas.

• Personalized Mail: Targets specific individuals with customized messages.
• Neighbourhood Mail: Reaches all households within a specific area or postal route.
• Postal Code Targeting: Allows precise targeting based on demographic or geographic data.
• For more information, visit PostNow’s Audience Manager.

You can send direct mail campaigns to essentially any household or business address in Canada. Since we have access to all the addresses that Canada Post can deliver to, the only people that can not be targeted are those that have added themselves to the “Do Not Mail” list for Canada Post.

You can target by individuals (with your own data only), or you can target by full postal code (ie. T6B 2M2) or by Neighbourhood Walk (average 300-500 households).

• Mail type (Personalized, Neighbourhood, etc.).
• Print and design costs.
• Volume of mail pieces.
• Delivery location and targeting complexity.
• Refer to Direct Mail Costs for more information.

NCOA stands for National Change of Address and is a special database that has the most up-to-date address info for people across Canada. We use this to check audience lists provided to us to ensure that addresses are correct and that people still live in the locations you are providing. This also removes people that may be deceased or moved out of your trade area.

We use this to remove bad names & addresses or to correct poorly formatted addresses to ensure delivery.